When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.


As a leading communication skills development firm, The Ammerman Experience pioneered a wide range of interactive workshops and training sessions designed to show people how to face the media, manage crisis situations, speak at public meetings, and deliver effective sales, analyst, and other business related presentations. Through our quarterly newsletter, the Advisor, we share some of our expertise in these areas.

Advice for E-mail Interviews with the News Media

When most of us think of a news media interview, we usually have in mind someone talking to a reporter in person, by phone or in a TV “remote” where reporter and interviewee are in different locations. But another way to interact with the news media is through an e-mail or text message interview. Why Journalists May Request an Email Interview Although e-mail interviews are still the exception, they are becoming more common. For the reporter, they offer several advantages: These interviews make it easier for reporters to handle the greater number of stories they’re being assigned per day or week.…

Emotion: That Elusive but Necessary Component of a Presentation

Chances are you’ve seen the commercials. More importantly, you probably remember them. We’re talking about St. Jude Children’s Research Hospital and the American Society for the Prevention of Cruelty to Animals or ASPCA. In their TV spots both organizations are asking for your financial support. St. Jude does it by showing a number of children being treated for life-threatening illnesses. ASPCA shows you the sad faces of dogs and cats that have been abused or abandoned. It’s an unfeeling person who’s not moved (and moved to action) by these images that tug at the heartstrings. Emotion as a Persuasive Technique…

The Importance of Stage Presence

What goes through your mind when you hear the term “stage presence”? Do you think of standup comedians – Jerry Seinfeld, Dave Chappelle, Robin Williams? Maybe you think of Broadway stars. Or perhaps your mind turns to musicians who know how to command a crowd and put on an incredible show. You’d be right in thinking of these people as having great stage presence. Here’s something to consider, though: stage presence is something everyone should have. That’s because, regardless of whether you ever perform on the Broadway stage, you’ll undoubtedly be called to the stage of giving a presentation. For…

Crafting the Right Media Statement – Which Tool Should You Pull Out of Your Toolbox?

The world of media communication can be intimidating, and not just because speaking to crowds of reporters can be discomforting. For those with limited experience in the industry, there can also be uncertainty when it comes to the various formats of media communications. In this article, we’d like to take the time to remove some of the obscurity from two of those formats: media statements and crisis statements.

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Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

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