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Despite an organization’s best efforts, accidents and incidents happen, and difficult issues arise. If they are handled well, the organization can demonstrate that it is responsible, caring and competent. If they are mishandled, the organization may be perceived as inept, callous or arrogant. The issue is not if your organization will face a crisis, but rather what will be the nature of the crisis, and when will it occur? More importantly, how well prepared are you to manage it effectively? The Ammerman Experience has veteran status in preparing people to communicate effectively during crisis situations.
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