When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.


As a leading communication skills development firm, The Ammerman Experience pioneered a wide range of interactive workshops and training sessions designed to show people how to face the media, manage crisis situations, speak at public meetings, and deliver effective sales, analyst, and other business related presentations. Through our quarterly newsletter, the Advisor, we share some of our expertise in these areas.

Say Virtual Visual Three Times Fast

You are participating in a zoom meeting or being interviewed remotely at home. Your tendency may be to slump in your chair, dress sloppily and look away from the camera. All are mistakes you should not repeat. Virtual Visual. It is not just a tongue twister. It should be a strong reminder that the way you look in virtual communications is just as important as it is in person. Even very bright people, such as billionaire businessman Sam Zell, can fall into the trap of ignoring the visual and thereby diminish his ability to deliver his message effectively. Here is…

Virtual Presentations Training – A New Offering

As we all adjust to the new normal brought on by this historic pandemic, we wish good health to you and your family. We all share the same priority of keeping our employees and ourselves safe. We know that Covid-19 has created challenges in the way you communicate with the media, your clients, co-workers, and many others. And The Terri Ammerman Group can help you meet and overcome these challenges. I invite you to watch this video message from me and look forward to working with you virtually until we meet again in person. REGISTER: https://ammermanexperience.com/services/virtual-presentations/virtual-presentations-for-though-leaders/ DISCOVER MORE: Course Description

New Zealand PM Describes How Her Social Distancing Orders Have Impacted Her Own Life

As New Zealand begins to open part of its economy, Prime Minister Jacinda Ardern is not relaxing her social distancing orders for the public or herself. In describing her own experience during a remote interview, Ardern displays her good nature, sending a message that is relatable and comforting. It also gives her credibility when she emphasizes another message with authority and determination that social distancing must remain in place for now. Like all good communicators, Ardern understands the importance of visual and vocal variety in delivering messages. She effectively uses her facial expressions and voice to come across as authentic.…

Isolated Astronaut in Space Has Advice on Social Distancing

There is nothing like a great analogy, example, or personal story to help communicators launch their messages during a presentation or interview. During an interview from the International Space Station with Stephen Colbert, astronaut Jessica Meir offered guidance to everyone coping with pandemic social distancing by comparing it to her own isolation in orbit. Meir described her seven months of isolation in space, the ultimate in social distancing, and used her experience to offer some timely advice on dealing with the Coronavirus. Meir managed to be warm, engaging, and genuine as she delivered her message while floating in zero gravity.…

Dr. Anthony Fauci Proves Even Skilled Communicators Can Fall Into the Hypothetical Question Trap!

As a public health expert and a highly skilled communicator, Dr. Anthony Fauci is viewed as one of the most trusted figures in the fight against COVID-19. But even talented and experienced communicators like Fauci can talk themselves into trouble by answering hypothetical questions that call for speculation. He stumbled into that trap when asked during a CNN interview if lives would have been saved by starting social distancing and other measures earlier. In this clip, Fauci seems to recognize the trap but goes ahead and answers the question, a decision he ultimately regretted. Fauci’s answer led to a firestorm…

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Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

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