When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.

Newsletter

As a leading communication skills development firm, The Ammerman Experience pioneered a wide range of interactive workshops and training sessions designed to show people how to face the media, manage crisis situations, speak at public meetings, and deliver effective sales, analyst, and other business related presentations. Through our quarterly newsletter, the Advisor, we share some of our expertise in these areas.

Some Bad News about Communicating Good News: It’s Tougher than You Think

Layoffs. Benefit cuts. Slumping sales and earnings. Accidents. Communicating bad news isn’t easy. Which is why some companies avoid doing it, or do it in an untimely or ineffective manner. On the other hand, communicating good news is a “no brainer,” right? Wrong. Sharing positive information can be just as tricky. And some companies fail at it or fail to get full benefit from that news. Here are some things to consider when you have good news to share: How “good” is your news? The sender and receiver of a message may have very different perspectives on what’s being said.…

Should CEOs Be Vulnerable?

Should CEOs be vulnerable? Let’s get it out of the way: the answer to that question is a resounding yes. In the words of Dr. Brené Brown, “Vulnerability is the absolute heartbeat of innovation and creativity.” If that’s true (and we believe it is), vulnerability is essential. But practicing vulnerability is also hard. It doesn’t come naturally. Instead, we have a natural desire to protect ourselves – to put up walls so that we stay hidden and don’t get hurt. It’s a tendency we learn early and practice often. And it doesn’t change as people move up the corporate ladder.…

So, You’re Going to Present in a Webinar. Here are Some Tips for Hitting a Home Run

Chances are you’ve participated in a webinar. If not, it’s almost certain you’ve been invited to participate in one. The growing popularity of these web-based seminars is no surprise. Business people have limited time, so travel to a nearby, out-of-state or even international location to attend a seminar may not be ideal. There’s also a financial cost associated with that travel. Webinars provide a time- and cost-saving way to replace traditional face-to-face contact. What’s more, a wide variety of both free and fee-based technology tools are out there making distance learning easier and more common. Just what is a webinar?…

How the Best Managers Communicate

The best managers are great communicators. That’s not surprising, because great management is about bringing employees and teams together, motivating through big picture thinking, and then organizing logistics and roles to achieve objectives. Naturally, doing that well takes great communication skills. Just as naturally, poor communications skills lead to bad management. Consider examples of bad management tactics: holding employees accountable to unspoken expectations, making a habit of holding long meetings that accomplish little, or fostering an atmosphere of mistrust. These are not just bad management tactics; they’re examples of poor communication, too. The bottom line is that communication skills have…

Starbucks in Philly: Not Much Brotherly Love . . . But Effective Crisis Management

Like most companies, Starbucks, which operates some 27,000 locations worldwide, has had its share of problems and crises. For example: ▪ Its iconic logo (an image of a twin-tailed mermaid or siren) has undergone a number of changes over the years. But when the company temporarily reintroduced a vintage version of that logo in 2006, controversy erupted – partly due to the siren’s bare breasts. ▪ In 2012, several years before the Supreme Court legalized same-sex marriage in the United States, a Starbucks executive indicated that the company supported same-sex marriage. A boycott resulted. ▪ In 2015, the company launched…

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Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

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