When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.

Newsletter

As a leading communication skills development firm, The Ammerman Experience pioneered a wide range of interactive workshops and training sessions designed to show people how to face the media, manage crisis situations, speak at public meetings, and deliver effective sales, analyst, and other business related presentations. Through our quarterly newsletter, the Advisor, we share some of our expertise in these areas.

So, You’re Going to Present in a Webinar. Here are Some Tips for Hitting a Home Run

Chances are you’ve participated in a webinar. If not, it’s almost certain you’ve been invited to participate in one. The growing popularity of these web-based seminars is no surprise. Business people have limited time, so travel to a nearby, out-of-state or even international location to attend a seminar may not be ideal. There’s also a financial cost associated with that travel. Webinars provide a time- and cost-saving way to replace traditional face-to-face contact. What’s more, a wide variety of both free and fee-based technology tools are out there making distance learning easier and more common. Just what is a webinar?…

How the Best Managers Communicate

The best managers are great communicators. That’s not surprising, because great management is about bringing employees and teams together, motivating through big picture thinking, and then organizing logistics and roles to achieve objectives. Naturally, doing that well takes great communication skills. Just as naturally, poor communications skills lead to bad management. Consider examples of bad management tactics: holding employees accountable to unspoken expectations, making a habit of holding long meetings that accomplish little, or fostering an atmosphere of mistrust. These are not just bad management tactics; they’re examples of poor communication, too. The bottom line is that communication skills have…

Starbucks in Philly: Not Much Brotherly Love . . . But Effective Crisis Management

Like most companies, Starbucks, which operates some 27,000 locations worldwide, has had its share of problems and crises. For example: ▪ Its iconic logo (an image of a twin-tailed mermaid or siren) has undergone a number of changes over the years. But when the company temporarily reintroduced a vintage version of that logo in 2006, controversy erupted – partly due to the siren’s bare breasts. ▪ In 2012, several years before the Supreme Court legalized same-sex marriage in the United States, a Starbucks executive indicated that the company supported same-sex marriage. A boycott resulted. ▪ In 2015, the company launched…

Practice Makes Perfect…Presentations

Practice Makes Perfect . . . Presentations (Or at Least Helps Improve Them)   When we work with clients on their presentation skills, we usually ask this question at the beginning of the session: Do you practice your presentation before you deliver it, and if so, what does that practice entail? Here are the most frequent responses:   ▪ “I usually don’t practice because I don’t have time.” ▪ “I never practice because I want my presentation to be fresh and extemporaneous.” (This one’s a particular favorite of ours. NOT!) ▪ “I go over what I’m going to say in my…

What We Can Learn from Mark Zuckerberg’s Two-day Congressional Marathon

Earlier this month, Mark Zuckerberg spent nearly ten hours over two days responding to questions from almost 100 Senate and House lawmakers. The issue was whether his social network company was doing enough to protect user privacy in the wake of the Cambridge Analytica scandal. So how did the 33-year-old founder and current CEO of Facebook do? More importantly, what could those of us who will probably never have to testify before Congress, but may have to deliver presentations, speak at town hall or other public meetings, or interact with the news media learn from his performance? A lot! By…

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Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

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