When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.

Newsletter

As a leading communication skills development firm, The Ammerman Experience pioneered a wide range of interactive workshops and training sessions designed to show people how to face the media, manage crisis situations, speak at public meetings, and deliver effective sales, analyst, and other business related presentations. Through our quarterly newsletter, the Advisor, we share some of our expertise in these areas.

Starbucks in Philly: Not Much Brotherly Love . . . But Effective Crisis Management

Like most companies, Starbucks, which operates some 27,000 locations worldwide, has had its share of problems and crises. For example: ▪ Its iconic logo (an image of a twin-tailed mermaid or siren) has undergone a number of changes over the years. But when the company temporarily reintroduced a vintage version of that logo in 2006, controversy erupted – partly due to the siren’s bare breasts. ▪ In 2012, several years before the Supreme Court legalized same-sex marriage in the United States, a Starbucks executive indicated that the company supported same-sex marriage. A boycott resulted. ▪ In 2015, the company launched…

Practice Makes Perfect…Presentations

Practice Makes Perfect . . . Presentations (Or at Least Helps Improve Them)   When we work with clients on their presentation skills, we usually ask this question at the beginning of the session: Do you practice your presentation before you deliver it, and if so, what does that practice entail? Here are the most frequent responses:   ▪ “I usually don’t practice because I don’t have time.” ▪ “I never practice because I want my presentation to be fresh and extemporaneous.” (This one’s a particular favorite of ours. NOT!) ▪ “I go over what I’m going to say in my…

What We Can Learn from Mark Zuckerberg’s Two-day Congressional Marathon

Earlier this month, Mark Zuckerberg spent nearly ten hours over two days responding to questions from almost 100 Senate and House lawmakers. The issue was whether his social network company was doing enough to protect user privacy in the wake of the Cambridge Analytica scandal. So how did the 33-year-old founder and current CEO of Facebook do? More importantly, what could those of us who will probably never have to testify before Congress, but may have to deliver presentations, speak at town hall or other public meetings, or interact with the news media learn from his performance? A lot! By…

Social Media Missteps ….. and How to Avoid Them

A 16-year-old high school junior – let’s call her Samantha – goes to a party where alcohol has somehow made its way into the home. Peer pressure being what it is, Sam has a few drinks. Later, she takes a few “selfies,” showing off her latest dance moves, drink in hand. Next day, she posts those photos on her Facebook page and sends a few pics to her friends via Instagram. Fast forward one year: Sam submits an application to her “dream” college, where the school’s admissions officer conducts a background check. What surfaces? You guessed it. Those Facebook party…

How to Uncover Your Communication Weaknesses

Sometimes, we’re aware of our weaknesses. Perhaps more often, we’re not. That may be because we’ve never received straightforward, accurate feedback – a factor that’s especially true for executives as they rise to positions where reports are less willing to critique them honestly. It may be because overlooking our flaws is easier than confronting them. Regardless, communicating well means learning to navigate through and past communication weaknesses. To do that requires that we uncover our communication weaknesses. It’s not easy. In fact, it can be intimidating. But the reality is that nobody is perfect, and there’s power in vulnerability. We’ve…

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Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

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