Social media are now mainstream in business, and business leaders must understand how these new tools of open, transparent, non-hierarchical, interactive and real-time communication work. Failing to do so makes organizations more susceptible to a viral crisis.
Many companies “clam up” when a crisis hits or when the news is bad. But layoffs, or other difficult situations, require more communication, not less.
In terms of public perception, your CEO often is your company. That means that it’s incredibly important for her to communicate well. Here are six things that you can do to help make sure that she can.
It’s necessary to be courageous and realistic in confronting an issue if it happens at your organization. Active shooter crises are devastating and unpredictable events. We can’t predict them – but we need to be prepared for them. While the violent crime rate is dropping nationally, the incidence of mass shooting events has sharply increased in recent years, according to a new study.
The ability to communicate effectively is frequently ranked the number one key to success by business leaders. In one survey, American executives earning more than $250,000 a year were asked to cite the primary factors in achieving success. First on their list? Communication skills. Training with a communication coach can help.