It doesn’t happen often but every once in a while we see such a powerful example of compelling communication that we need to add no words or analysis.
Actor Matthew McConaughey delivered such a message from the White House briefing room this week on the Uvalde school shooting. Uvalde is McConaughey’s hometown and the massacre of 19 children and two teachers clearly left him devastated.
You don’t have to agree with his message on gun control to admire its effectiveness. You can view the actor’s entire 20-minute statement below.
Yes, McConaughey is an actor and we don’t expect clients to match his ability to communicate. We just wanted to share this video as an example of outstanding messaging on a very difficult topic.