Articles

The Terri Ammerman Group pairs decades of communications and media experience with relevant, current perspective. We understand the ever-changing needs and scenarios faced by companies, executives, and media professionals. Part of our training involves examining communications scenarios in real-time, so participants can clearly see what to avoid when speaking and what to say when delivering a clear, convincing message. Our team regularly offers perspective and insights on current situations through the articles posted here.

How to Present at a Teleconference

How to Present at a Teleconference

It’s a given that the ability to deliver an effective presentation is a critical skill in business. But today, some presentations may have to be delivered via teleconference or videoconference. Cost is one reason. When your audience is in different locations, travel costs may make face-to-face meetings prohibitive. Time constraints of busy...

How United Should Have Handled Its Apology

How United Should Have Handled Its Apology

Chances are that you’ve heard about Dr. Dao, the man who was violently removed from a United Airlines plane last week after refusing to give up his seat. The resulting video ignited a media storm of backlash, and understandably so – it’s disturbing and hard to watch. In the aftermath of United Airline’s crisis, there is a lot of blame to go...

Tradeshow Training for Technical Staff

Tradeshow Training for Technical Staff

Setting up a booth at a trade show, is, by its nature, very expensive. Even the most basic display at a high-traffic tradeshow will incur costs in the tens of thousands. And, if your company opts for a truly impressive booth (one with two-story digital displays the size of many full-family apartments), the costs will be much higher – sometimes in...

Mission Possible: Turning Engineers into Effective Communicators

Mission Possible: Turning Engineers into Effective Communicators

Among the questions we often get from industrial companies such as utilities and those in energy, chemicals and technology is this one: “We have engineers who are very capable of identifying critically needed, capital-intensive projects at our facility. But they can’t seem to effectively communicate the rationale and details for those projects to...

3 Mistakes You Don’t Want to Make at the Offshore Technology Conference

3 Mistakes You Don’t Want to Make at the Offshore Technology Conference

OTC is the largest event in the world for the oil and gas industry, and it's a great place for energy professionals to share ideas and build relationships. But at an event of this magnitude, you don't want to be unprepared. Make sure to avoid these three mistakes. NOT DEVELOPING YOUR MESSAGE Communicating well at an event like this requires a...

An Analysis of the Oscars Flub

An Analysis of the Oscars Flub

Let's start by admitting this: when Warren Beatty and Faye Dunaway took the stage to announce the winner for Best Picture at the 2017 edition of the Academy Awards, nobody had ever incorrectly announced a major award in 88 years of Academy Awards presentations. So, when the wrong name was read, nobody on stage had any experience in handling the...

Why You Don’t Answer the Phone When Reporters Call

Why You Don’t Answer the Phone When Reporters Call

It took place shortly after the Deepwater Horizon crisis: engineers at a local university began receiving calls from a reporter asking for their comments on the situation. While the university included a drilling department, the school was not directly related to the incident. So, why were the school’s engineers receiving calls? As it turned out,...

Advice for E-mail Interviews with the News Media

Advice for E-mail Interviews with the News Media

When most of us think of a news media interview, we usually have in mind someone talking to a reporter in person, by phone or in a TV “remote” where reporter and interviewee are in different locations. But another way to interact with the news media is through an e-mail or text message interview. Why Journalists May Request an Email Interview...

Emotion: That Elusive but Necessary Component of a Presentation

Emotion: That Elusive but Necessary Component of a Presentation

Chances are you’ve seen the commercials. More importantly, you probably remember them. We’re talking about St. Jude Children’s Research Hospital and the American Society for the Prevention of Cruelty to Animals or ASPCA. In their TV spots both organizations are asking for your financial support. St. Jude does it by showing a number of children...

The Importance of Stage Presence

The Importance of Stage Presence

What goes through your mind when you hear the term “stage presence”? Do you think of standup comedians - Jerry Seinfeld, Dave Chappelle, Robin Williams? Maybe you think of Broadway stars. Or perhaps your mind turns to musicians who know how to command a crowd and put on an incredible show. You’d be right in thinking of these people as having...