When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.

Media Training

Since becoming one of the pioneers in the field of media training in 1973, The Ammerman Experience has continued to evolve into one of the world's leading media training organizations. Our interactive sessions help people become confident and proficient when facing the news media, whether broadcast or print. We work with a wide range of individuals - from executives and others who have primary responsibility as media spokespersons to those who may have to interact briefly with reporters until a designated spokesperson is available.

Effective Media Communications

Our flagship training is available as a one-day workshop or as a series of training sessions. Participants will develop the skills needed for a successful encounter with the news media. They will face tough, experienced journalists during multiple, recorded interview and press briefing simulations, followed by extensive critiques. Both informational and crisis interviews are emphasized in this fast-paced, highly interactive training.

At times your organization’s reputation and credibility can depend on your ability to work effectively with the news media. By developing and sharpening your communication skills, you can minimize negative news coverage and help ensure that your key messages are heard and understood.

In this training, you’ll learn the importance of having a media communications strategy, and how to make it work. You’ll practice in a safe environment – making and correcting your mistakes before you interact with actual journalists. Among the topics covered in this session:

  • The importance of preparing for every media encounter
  • How to get your message(s) into the interview
  • How to “package” information in ways reporters want it
  • The most common and damaging interview mistakes… and how to avoid them
  • How to handle the communications aspects of a crisis, including the role of social media

Participants will take part in several interviews on a topic of their choice, and also will conduct two press briefings based on a crisis scenario. Those exercises will be recorded and critiqued for learning opportunities.

Subscribe to our newsletter

Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

Need a Speaker?

We share our expertise by speaking at various meetings or functions.

Contact Us Today
Loading Quotes...
12335 Kingsride Lane
Houston, TX 77024

© 2020 The Ammerman Experience. All Rights Reserved.

Digital Marketing by New North