Articles

The Terri Ammerman Group pairs decades of communications and media experience with relevant, current perspective. We understand the ever-changing needs and scenarios faced by companies, executives, and media professionals. Part of our training involves examining communications scenarios in real-time, so participants can clearly see what to avoid when speaking and what to say when delivering a clear, convincing message. Our team regularly offers perspective and insights on current situations through the articles posted here.

After the Crisis: Be Sure to Do the Following

After the Crisis: Be Sure to Do the Following

It’s easy to understand why companies want to move on after a crisis – especially one that was prevented or handled well. They have other work to do. Or, managing the crisis required substantial time, effort and resources, so the last thing the company wants is to revisit the nightmare. But the crisis management process doesn’t end once the problem has been resolved. Here are some best practices to follow when conducting a post-crisis review.

Crafting the Right Media Statement – Which Tool Should You Pull Out of Your Toolbox?

Crafting the Right Media Statement – Which Tool Should You Pull Out of Your Toolbox?

The world of media communication can be intimidating, and not just because speaking to crowds of reporters can be discomforting. For those with limited experience in the industry, there can also be uncertainty when it comes to the various formats of media communications. In this article, we’d like to take the time to remove some of the obscurity from two of those formats: media statements and crisis statements.

Oh No! Have You Seen What’s on YouTube?

Oh No! Have You Seen What’s on YouTube?

Social media are now mainstream in business, and business leaders must understand how these new tools of open, transparent, non-hierarchical, interactive and real-time communication work. Failing to do so makes organizations more susceptible to a viral crisis.

How to Make Your CEO Shine

How to Make Your CEO Shine

In terms of public perception, your CEO often is your company. That means that it’s incredibly important for her to communicate well. Here are six things that you can do to help make sure that she can.

Preparation for an Active Shooter

Preparation for an Active Shooter

It’s necessary to be courageous and realistic in confronting an issue if it happens at your organization. Active shooter crises are devastating and unpredictable events. We can’t predict them – but we need to be prepared for them. While the violent crime rate is dropping nationally, the incidence of mass shooting events has sharply increased in recent years, according to a new study.

3 Skills Every CEO Should Learn from a Communication Coach

3 Skills Every CEO Should Learn from a Communication Coach

The ability to communicate effectively is frequently ranked the number one key to success by business leaders. In one survey, American executives earning more than $250,000 a year were asked to cite the primary factors in achieving success. First on their list? Communication skills. Training with a communication coach can help.

5 Tips for CEOs Who Don’t Like Presenting

5 Tips for CEOs Who Don’t Like Presenting

Without thinking too hard, you can probably name a handful of CEOs who enjoy making presentations, talking about their company and the products it makes, and even spending time talking with the media. CEOs such as Elon Musk, Jeff Bezos, and Mark Zuckerberg all enjoy presentations – sometimes flashy ones, sometimes modest ones, but always...

10 Essential Crisis Communication Tips

10 Essential Crisis Communication Tips

You hope your company never has to deal with a crisis, but as the old adage reminds us, hope for the best, but plan for the worst. If you keep your head buried in the sand, your company will not be prepared in the event of a crisis. That’s why crisis communication training is such a valuable exercise. By going through crisis communication...

Should You Show Up to a Sales Meeting Empty-Handed?

Should You Show Up to a Sales Meeting Empty-Handed?

Anyone who’s been in business leadership for a certain length of time has had the misfortune of listening to an abundance of sales pitches. We call this a misfortune because most sales pitches are entirely forgettable, and that means that they are a waste of time. Of course, some are memorable for the wrong reasons. That’s unfortunate, as well....