Articles

So, there’s a fire at a chemical plant and the flames and smoke can be seen for miles around. The company releases brief social media statements indicating there is no threat to the public. The news media descends on the site, expecting a company spokesperson to participate in a crisis news briefing. Instead, a county sheriff conducts the...

What is empathy and why is it so important to display it during a news briefing? Basically, empathy is showing your audience that you care about what they care about. If you succeed at this, your audience is more likely to trust and believe in you. Case in point involves the shooting deaths of five people, including a young boy, in San Jacinto...

One thing most reporters have in common is they love to interrupt the person they’re interviewing to ask another question. There are multiple reasons reporters tend to do this. But the reason shouldn’t matter to you during an interview. If you’re in the process of delivering a key message, don’t let the reporter interrupt you. It’s your job to...

So, you’re a spokesperson holding a news briefing on a topic that affects your company or organization. In the middle of the briefing, you get a question that you think is silly and irrelevant. You might be tempted to answer with a joke that makes fun of another person. Resist the temptation! White House Press Secretary Karine Jean-Pierre failed...

If an interview doesn’t serve you or your organization, don’t do it! That’s the advice we have been giving our clients for decades. Apparently, no one gave Emily Kohrs that same advice. Kohrs was the foreperson of the Atlanta grand jury that investigated whether former President Donald Trump broke any Georgia laws while trying to influence...

When you are holding a news conference or giving an interview, can you always trust reporters to stick to the topic at hand? Anyone who has dealt with the media understands the answer is “absolutely not.” When you get a question that derails you from your topic, stay cool. You may respond, “I can’t speak to that,” or “I don’t have an answer for...

When speaking in public, whether it’s a presentation, news briefing, or speech, it’s vital to maintain control of your emotions. For example, showing anger in most public settings not only distracts from your key messages, but can drown them out altogether. That’s why it was puzzling and inappropriate when a Houston politician suddenly went on an...

So, you’re holding a news conference, giving serious answers to serious questions, when a reporter raises a topic that can best be described as insulting and irrelevant. Should you get angry and raise your voice in indignation? Nope. How about ending the news conference and walking off? Nope. Instead, smile, stay calm, and take the opportunity to...

It’s no secret to our Terri Ammerman Group clients that we highly discourage the use of jargon in interviews, news briefings, and presentations. Confusing jargon words, phrases, and acronyms used within a company or industry, are rarely understood by the general public. So, if you use them, you will likely lose your audience and fail to...

Conducting a news briefing in the midst of a deadly tragedy is never an easy thing to do. It takes preparation and a laser-like focus to deliver key messages without getting sidetracked. So, if you’re holding a news briefing and something unexpected occurs, it may take all the poise you can muster to maintain control and move forward. This...