Articles

The Terri Ammerman Group pairs decades of communications and media experience with relevant, current perspective. We understand the ever-changing needs and scenarios faced by companies, executives, and media professionals. Part of our training involves examining communications scenarios in real-time, so participants can clearly see what to avoid when speaking and what to say when delivering a clear, convincing message. Our team regularly offers perspective and insights on current situations through the articles posted here.

The President Proves a Hot Mic and a Quick Temper Don’t Mix

The President Proves a Hot Mic and a Quick Temper Don’t Mix

We have been teaching for more than four decades to control your tongue and emotions when cameras and microphones are nearby. This week President Joe Biden demonstrated that we can never deliver our message too often. Frustrated by a question from Peter Doocy at the end of a news briefing, the president uttered his unflattering opinion of the Fox...

Not All Actors Need a Script to Deliver a Powerful Message

Not All Actors Need a Script to Deliver a Powerful Message

Academy Award winner Sean Penn is admired in some circles and loathed in others. We’re not here to pass judgment on his politics. However, we were very impressed with his ability to deliver a crucial message after being asked a question he wasn’t prepared to answer. Penn used a bridging technique that we teach in our seminars during an interview...

Don’t Step into the Guarantee Trap

Don’t Step into the Guarantee Trap

We can guarantee that using the word “guarantee” during an interview, news briefing, or any media encounter is often a very bad idea. Wait… what? That’s right. And here’s why: when a reporter uses the word “guarantee” in a question, he/she is hoping to coax you into delivering a sound bite or quote that could come back to bite you. It’s one of...

Our Ammerman Colleague Pens the Written Word on Verbal Communication and More

Our Ammerman Colleague Pens the Written Word on Verbal Communication and More

Are you interested in learning just about everything there is to learn about improving your communications skills? We, of course, would love for you to schedule a workshop with the Terri Ammerman Group. In the meantime, we wholeheartedly recommend a book written by Ken Haseley, a longtime educator and former trainer with The Terri Ammerman Group....

Not All Actors Need a Script to Deliver a Powerful Message

Not All Actors Need a Script to Deliver a Powerful Message

Academy Award winner Sean Penn is admired in some circles and loathed in others. We’re not here to pass judgment on his politics. However, we were very impressed with his ability to deliver a crucial message after being asked a question he wasn’t prepared to answer. Penn used a bridging technique that we teach in our seminars during an interview...

Lower the Heat When Emotions Run High

Lower the Heat When Emotions Run High

It’s that time of year when parents and children are preparing for the return to the classroom, many for the first time in more than a year. In the process, school districts all over America are deciding whether to require the wearing of masks. It can be an emotional issue, leading to verbal clashes at school board meetings. Recently, the...

A Communications Disaster Can Make Any Crisis Even Worse

A Communications Disaster Can Make Any Crisis Even Worse

When we first started working with clients decades ago, it was common for a company to ignore the media in the initial stages of a crisis. And when the company finally responded to the media, the results were often unsatisfactory and did more damage to the firm’s reputation. Let’s examine a classic case of a disastrous media interview From the...

A Bridge is Essential Infrastructure for Great Communicators

Outstanding communicators have one thing in common: they know how to deliver their messages in the face of tough or unexpected questions. They understand how to bridge from a question they can’t or don’t want to answer to a key message without hesitation. We teach this concept in our seminars with the help of a 2012 video From the Archives. A...

Compassion Comes First in a Crisis

Compassion Comes First in a Crisis

For decades we have preached the need to project sincere compassion first and foremost in the initial stages of a crisis. We use videos to illustrate our belief that a spokesperson who displays empathy serves a company well as a disaster unfolds. We have many examples that have held up to the passage of time, including a 2005 video From the...

The Blame Game Still Haunts BP

The Blame Game Still Haunts BP

We have been gathering video clips and using them in our media training and crisis spokesperson seminars for decades. Our clients continue to learn from them. So, for the next few weeks, let’s dig into our training history with some videos From the Archives. The Deepwater Horizon explosion and oil spill in 2010 was a heartbreaking tragedy for...