Articles

The Terri Ammerman Group pairs decades of communications and media experience with relevant, current perspective. We understand the ever-changing needs and scenarios faced by companies, executives, and media professionals. Part of our training involves examining communications scenarios in real-time, so participants can clearly see what to avoid when speaking and what to say when delivering a clear, convincing message. Our team regularly offers perspective and insights on current situations through the articles posted here.

New Zealand PM Describes How Her Social Distancing Orders Have Impacted Her Own Life

New Zealand PM Describes How Her Social Distancing Orders Have Impacted Her Own Life

As New Zealand begins to open part of its economy, Prime Minister Jacinda Ardern is not relaxing her social distancing orders for the public or herself. In describing her own experience during a remote interview, Ardern displays her good nature, sending a message that is relatable and comforting. It also gives her credibility when she emphasizes...

Isolated Astronaut in Space Has Advice on Social Distancing

Isolated Astronaut in Space Has Advice on Social Distancing

There is nothing like a great analogy, example, or personal story to help communicators launch their messages during a presentation or interview. During an interview from the International Space Station with Stephen Colbert, astronaut Jessica Meir offered guidance to everyone coping with pandemic social distancing by comparing it to her own...

New York Governor Hits the Mark with Clear Coronavirus Messaging

New York Governor Hits the Mark with Clear Coronavirus Messaging

Seldom has a crisis affected so many Americans as the Coronavirus pandemic. The crisis has left countless government officials at all levels scrambling to confront Covid 19 and to develop accurate, concise messages they can deliver to the public. With New York suffering the most cases and deaths of any state by far, Governor Andrew Cuomo has been...

Do your homework and double-check it!

Do your homework and double-check it!

So, you’re in the middle of an interview and you decide to mention a clever little anecdote that you saw on social media. But what if that anecdote or any other tidbit of information you might rely on is demonstrably false? Well, it will be obvious to the world you didn’t do your homework and your credibility will take a big hit. Take Mara Gay, a...

Showing Compassion During Crisis

Showing Compassion During Crisis

When conducting crisis press briefings, you are the face of your company or agency. You must deliver facts with authority and, in many cases, take questions with patience and grace. But your first job is to sincerely show that you care about those whose lives have been impacted or lost in the unexpected event. Empathy  and compassion are crucial...

Meteorologist: Breezy with a 100% Chance of Confusion

Meteorologist: Breezy with a 100% Chance of Confusion

What did he say? What did she mean? These are questions you don’t want your audience to be asking during a press briefing, media interview or presentation. The use of jargon will jeopardize your message and confuse your audience. A meteorologist with Pacific Gas & Electric recently fell into the jargon trap when explaining why the California...

How Belichick Fumbled the Antonio Brown Handoff

How Belichick Fumbled the Antonio Brown Handoff

Bill Belichick is well known for developing and implementing a precise game plan for his media news briefings. The New England Patriots head coach will only “talk football” as he engages the media during his weekly briefings that precede his team’s next game. Recently, Belichick was confronted with questions about Antonio Brown, the wide receiver...

An Unexpected Interview Interruption…

An Unexpected Interview Interruption…

Here at The Ammerman Experience, we advise our clients to stay focused on their messages during press briefings. You don’t want to be distracted by anything or anybody. But every rule has its exceptions. Once in a great while you must improvise or, in football terms, call an audible. Earlier this year, and Australian police detective was briefing...