When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.


As a leading communication skills development firm, The Ammerman Experience pioneered a wide range of interactive workshops and training sessions designed to show people how to face the media, manage crisis situations, speak at public meetings, and deliver effective sales, analyst, and other business related presentations. Through our quarterly newsletter, the Advisor, we share some of our expertise in these areas.

Warmth or Strength?

What do you project when you present yourself in the workplace? Research led by the Harvard Business School says that when people make judgments about us in a business setting, they look first at two characteristics: How likeable or trustworthy (warm) are we? And how competent (strong) are we? Most people try to emphasize their strength or competence on the job. But sociology and psychology research shows that people who project strength before establishing trust run the risk of generating fear and apprehension. In other words, warmth is judged before competence. Or put another way, before people decide what they think of your message, they decide what they think of you.

Ammerman Experience Co-founder Honored with Lifetime Achievement Award

Mary Ammerman, who co-founded The Ammerman Experience with her late husband Dan Ammerman, was honored by the Fort Bend Chapter of the American Business Women’s Association with its Lifetime Achievement Award. The Ammerman Experience is headquartered in Fort Bend County, Texas. The award is based on years of membership and involvement in the chapter (Mary joined in 1987), personal and professional accomplishments, and community service.

Subscribe to our newsletter

Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

Need a Speaker?

We share our expertise by speaking at various meetings or functions.

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12335 Kingsride Lane
Houston, TX 77024

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