When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.


As a leading communication skills development firm, The Ammerman Experience pioneered a wide range of interactive workshops and training sessions designed to show people how to face the media, manage crisis situations, speak at public meetings, and deliver effective sales, analyst, and other business related presentations. Through our quarterly newsletter, the Advisor, we share some of our expertise in these areas.

What We’ve Learned from 40 Years of Experience Media Training in Houston

Media training is still a relatively new field of expertise. That being said, The Ammerman Experience has been one of the pioneers of the industry, providing media training in Houston and around the world since our founding in 1973. We’ve had decades to observe what works and what doesn’t work, and we’ve seen time and time again what can make or break an encounter with the media. Below are some of the most common mistakes we’ve picked up on over our years of media training in Houston and beyond. And, keep this in mind: although these mistakes are common, the…

Expressing Empathy: It’s Worth Doing and Doing Right

Following the suicide death of one of its football players, The Ohio State University issued this statement to the news media:             “The Ohio State University Department of Athletics was shocked and saddened to learn today of the death of student-athlete Kosta Karageorge, a senior from Columbus. Our thoughts and prayers are with the Karageorge family, and those who knew him, during this most difficult time.” This tragedy and the communication that followed are reminders of the importance of communicating empathy, but doing so appropriately and effectively. In our view, Ohio State succeeded with the first objective, but failed in…

Why Your Doctors Won’t Talk To The press

Hospital healthcare PR professionals face a very unique challenge when it comes to media relations. Hundreds of newsworthy stories take place inside their own buildings, yet all too often the doctors who are the protagonists of these stories are uncomfortable speaking to the media. The prescription to this epidemic is the alignment of the story around the doctors’ personal integrity and the proper training to give them confidence. Before delving into the details of doctor presentation tips, let’s review how we ended up in this situation in the first place. The fact is that hospitals are a competitive market. Consumers…

Why Don’t People Trust Oil & Gas Executives? Some Ways to Change Public Perception

The oil and gas industry and the companies and executives in it are not usually found at the top of a “most trusted” list. Instead, they are frequently the objects of suspicion and criticism by Americans, despite the fact that energy is critical to our quality of life. In the 1970s, for example, many people were convinced that petroleum shortages and high oil prices were orchestrated by the energy companies. Decades later, oil spills such as the Exxon Valdez and BP’s Deepwater Horizon, were proof to some that energy companies sacrifice safety for profit. And today, a growing number of…

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Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

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