Here at The Ammerman Experience, we advise our clients to stay focused on their messages during press briefings. You don’t want to be distracted by anything or anybody.

But every rule has its exceptions. Once in a great while you must improvise or, in football terms, call an audible.

Earlier this year, and Australian police detective was briefing the media on one issue when he suddenly had to tackle an unexpected one. In doing so, he probably impressed some NFL scouts!

You got to love this guy! Not only did the detective make a textbook tackle, suffering a head wound in the process, he also stayed cool enough to immediately brief the media on the incident.

The Ammerman Experience promises to give our clients the tools to also remain calm under media pressure. Our training may not lead to an NFL tryout, but it will result in successful media briefings.