When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.

Crisis Communications

Despite an organization's best efforts, accidents and incidents happen, and difficult issues arise. If they are handled well, the organization can demonstrate that it is responsible, caring and competent. If they are mishandled, the organization may be perceived as inept, callous or arrogant. The issue is not if your organization will face a crisis, but rather what will be the nature of the crisis, and when will it occur? More importantly, how well prepared are you to manage it effectively? The Ammerman Experience has veteran status in preparing people to communicate effectively during crisis situations.

Crisis Spokesperson Training

Crisis and other situations that generate media interest require an effective (and usually a rapid) response. Failure to communicate or to respond in a timely manner can damage an organization’s credibility and reputation. This workshop helps you develop and sharpen your media communication skills so you can minimize negative or inaccurate news coverage and help ensure that your organization’s key messages are delivered, heard and understood.

During a crisis, an organization must be prepared to communicate quickly and sometimes repeatedly with the news media. Failure to do so (often within minutes!) can create the perception that the organization is disorganized or unprepared, is hiding something, or is indifferent to public concern.

This training is designed for those individuals who may be called upon to interact with the news media in a crisis. It provides them with the confidence and competence needed to do that successfully.

This workshop is conducted as a full-day session or as a series of training sessions, and focuses on the following:

  • The predictable phases or stages of all crises, and what to expect from persistent, aggressive reporters who cover them.
  • The essential skills needed for a successful encounter with the news media.
  • The role of new media (i.e., social media) in a crisis.
  • How to conduct a press briefing and a news conference. (Participants will take part in two press briefings and one news conference, which will be recorded and critiqued for learning opportunities. Those exercises are based on a realistic scenario developed with input from the client.)

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Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

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12335 Kingsride Lane
Houston, TX 77024

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