Articles

The Terri Ammerman Group pairs decades of communications and media experience with relevant, current perspective. We understand the ever-changing needs and scenarios faced by companies, executives, and media professionals. Part of our training involves examining communications scenarios in real-time, so participants can clearly see what to avoid when speaking and what to say when delivering a clear, convincing message. Our team regularly offers perspective and insights on current situations through the articles posted here.

The Parable of the Executive Presentation

The Parable of the Executive Presentation

"I'm at a loss," Hank said quietly to a room full of board members. His hands trembled a bit as he spoke, and he gazed out the window as if to avoid eye contact. "This is important. And I'm worried it's going to be a disaster." It was the beginning of a new year, and The Important Company was in a pretty tough spot.   It wasn't that The...

What to Do When It’s Earnings Season and the News Is Bad

What to Do When It’s Earnings Season and the News Is Bad

What to Do When It's Earnings Season and the News Is Bad February is earnings season for the fourth quarter and full year of 2017. It's when most publicly traded companies report their financial performance to shareholders and to the analysts who advise them. For many companies, Q4 and full-year 2017 earnings numbers are likely to be favorable....

How to Recover When You’ve Blown It

How to Recover When You’ve Blown It

Nobody wants to blow it. It’s an often-preached statistic: out of all the terrors and trepidations that intimidate the human psyche, the fear of public speaking is the most common. There’s a reason for that. Public speaking situations are uniquely laden with great potential. On the one hand, public speaking offers the potential to inspire,...

Three Things Your New CEO Needs to Know

Three Things Your New CEO Needs to Know

A new CEO means a whirlwind of change for any company. From top to bottom, internally and externally, the shifts are sweeping. Internally, a new CEO brings new policies, updated initiatives, and cultural shifts. And, both internally and externally, a new CEO means a change in communications. That’s especially true in the age of social media and...

How to Succeed When Your Conversations Move from the Water Cooler to the Boardroom

How to Succeed When Your Conversations Move from the Water Cooler to the Boardroom

We say it often: the principles of communication, once learned, work for anyone – in any situation and at any time. It makes sense, it sounds good, and, best of all, it’s true. But in spite of those things, it can be difficult to put that truth into practice, especially when the communication contexts you find yourself in change drastically. When...

Some Thoughts about How Millennials Communicate … and Some Advice

Some Thoughts about How Millennials Communicate … and Some Advice

Just about any discussion of the millennial generation (generally considered those born between 1982 and 1994) is likely to include something about their communication style. For example: Millennials don’t like talking on the phone. They grew up as email and texting were coming into vogue, and they readily embraced those technologies....

Why Do My Clients Hate My Best Engineer?

Why Do My Clients Hate My Best Engineer?

Top engineers are among the most valuable assets that a company can have. They’re logical, highly intelligent people. They’re technical experts. They’re efficient problem solvers who can be counted on to get things done. And, far more often than should be the case, they’re distrusted by clients. It’s a puzzling paradox for those who are involved...

5 Tips to Learn Crisis Communication Skills

5 Tips to Learn Crisis Communication Skills

Crises have become a predictable feature of everyday life in business. Recently, a shareholder revolt at Uber made it impossible for founder and CEO Travis Kalanick to stay on at the ride-hailing service company, which was found this year to have a workplace culture of sexual harassment and discrimination. Takata, the Japanese auto parts maker of...

Why They Called Us Before They Hit Send

Why They Called Us Before They Hit Send

One of the easiest things in the world to do is lash out at people when you feel as though you’ve been wronged. One of the hardest things to do is to keep your cool under pressure. At the Ammerman Experience, we understand both scenarios all too well. While it might be tempting to discredit someone’s reputation in a media statement or a press...

How to Deal with Nervousness Before Public Speaking

How to Deal with Nervousness Before Public Speaking

Public speaking is usually near the top of people’s list of fears. The reality is that most people would rather be sick in bed with the flu than be in front of a group of people presenting. It’s very much out of their comfort zones. But why is dealing with nervousness such an issue? People are mostly afraid of looking foolish – they don’t want to...