When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.


As a leading communication skills development firm, The Ammerman Experience pioneered a wide range of interactive workshops and training sessions designed to show people how to face the media, manage crisis situations, speak at public meetings, and deliver effective sales, analyst, and other business related presentations. Through our quarterly newsletter, the Advisor, we share some of our expertise in these areas.

4 Questions to Ask Yourself Before Opening PowerPoint

You open your email and read that you’ve been selected to give an executive presentation to the board on the project you’ve been a part of for the past year. As your stomach sinks to the bottom of your chair, you frantically move your mouse to the PowerPoint icon. But before you open PowerPoint to start creating slides, following these four tips might prevent embarrassment to you and your whole team, or worse, the fallout and dismissal from a board that doesn’t connect with the results you hope to present. 1. Who is the audience, and why does it matter to…

Never Go on the Air Mad

You can’t believe what they are saying about your company and your industry! How dare they make accusations without representing your side of the table? Before you call your local reporter to make a stand, you might want to consider removing your emotions from the conversation. Don’t go on the air mad.   Your first mistake was letting them get to you. We’ve seen it happen before. A dramatic news story is developing. No one is naming names, and then suddenly the finger is pointed – at you or your industry! Now you’ve taken personal offense to the situation. Before…

3 Steps to Handling a Sudden Crisis

It happens without warning – something tragic that puts the lives of loved ones at risk and ignites our collective fears of the unthinkable horrors of life. In a thundering heartbeat, a crisis awakens a company from its day-to-day duties into a hive of activity, concern, and fear.   At Ammerman, we stand to make sure that no company is unprepared for a situation like this. With this short guide and our help, you can be prepared for a crisis.   Know Your Audiences The very first decision you need to make in a crisis is to identify your audiences.…

Communicating with the News Media: What to Do When the CEO Can’t Cut It

Before Deepwater Horizon in 2010, the largest oil spill in the United States came from the Exxon Valdez tanker operating in Prince William Sound in Alaska in 1989.   In both disasters, the CEO of each company demonstrated some pretty poor – make that very poor – media communication skills!   Tony Hayward, then CEO of BP, at first downplayed the environmental impact of the spill – providing extremely low and inaccurate estimates of the amount of oil being released. What’s more, he was often combative with reporters covering the incident. And who could forget that infamous quote? “There’s no one who wants this thing…

3 Reasons Why You’re Never Really “Off the Record”

You’ve heard the term, and likely you’ve used it more than you should have. Going “off the record” is a term that we’d like to think provides a blanket of protection on the next words to be said. Yet, we all know the sad truth of the matter is that you are never really off the record and in this post we’ll explain why.   A reporter is a reporter first A reporter has a job to do, and that job is to get the real story. Your polished, practiced presentation might be hot off the PR department’s printer, but…

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