Ever since Tim Cook replaced Steve Jobs as CEO of Apple in 2011, people have been wondering how Apple would fare. Would the company continue to innovate, and reward shareholders? Or would it falter and become a high-tech “also ran?”
In recent weeks, the NFL (National Football League) and its commissioner Roger Goodell have provided a good example of bad crisis management.
Several months back, Kevin Durant delivered a moving, gratitude-filled MVP speech that generated quite a buzz. Even those who don’t follow professional basketball were talking about the speech. For those of you who are basketball challenged, Durant is the highly regarded forward with the Oklahoma City Thunder. In May, he was named league MVP for the 2013-14 season.
For most publicly traded companies, the quarterly earnings conference call is an important communications tool to reach analysts and investors.
During some of our media training workshops, we occasionally hear participants express frustration with their company’s media relations policy requiring them to obtain approval before talking to reporters. These individuals find it ironic that their company invests time and money for media training, but then curtails their freedom to use that training. And if their corporate headquarters is in a different time zone, obtaining timely approval is often difficult, if not impossible.