Yahoo Q2 2013 EarningsAs a consulting firm that helps publicly traded companies prepare for their quarterly earnings conference calls, we’re always on the lookout for new trends in investor relations communications.


One such trend is the increasing use of video. Although phone conference calls are still the norm, more and more companies are conducting, or preparing to conduct, their quarterly analyst briefings via video. This approach adds a whole new non-verbal dimension to these important briefings. Of course, it also begs this question: If your company uses video (or plans to do so), are your executives ready for prime time? In other words, how solid are their visual communication skills?


And speaking of earnings calls, recent research indicates that 75 percent of long-term investors want a company’s earnings calls to be available on the website for a full year. How long does your company archive its earnings calls?