When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.


As a leading communication skills development firm, The Ammerman Experience pioneered a wide range of interactive workshops and training sessions designed to show people how to face the media, manage crisis situations, speak at public meetings, and deliver effective sales, analyst, and other business related presentations. Through our quarterly newsletter, the Advisor, we share some of our expertise in these areas.

Taking a Presentation from Boring to Soaring (Part 1)

Most business presentations are boring. There, we said it. But chances are you already knew it. On a regular basis, audiences are subjected to poorly prepared presentations filled with boring content and mind-numbing PowerPoint visuals. That these presentations exist is puzzling (and unnecessary). That we tolerate them is even more puzzling. Before we offer a few suggestions on how you can take your presentations from boring to soaring, let’s examine what makes a presentation boring. Sometimes it’s the presenter – with poor delivery skills. (But that’s a discussion for another time.) Sometimes the content is inherently boring (although even this…

Campaigning For Hearts & Minds in The Community

As we enter the presidential election season, the candidates’ campaign rhetoric that drives one side over the other enters the main stage of our national press. We can’t help but be affected by the campaigns as each candidate makes his or her appeal to the hearts and minds of our nation. There are times when we must address the communities of our constituents in meaningful ways just like the candidates. We might be building a new generation plant, or expanding our facilities in a way that will impact the surrounding community greatly. And with the consensus that “big business is…

4 Questions to Ask Yourself Before Opening PowerPoint

You open your email and read that you’ve been selected to give an executive presentation to the board on the project you’ve been a part of for the past year. As your stomach sinks to the bottom of your chair, you frantically move your mouse to the PowerPoint icon. But before you open PowerPoint to start creating slides, following these four tips might prevent embarrassment to you and your whole team, or worse, the fallout and dismissal from a board that doesn’t connect with the results you hope to present. 1. Who is the audience, and why does it matter to…

Never Go on the Air Mad

You can’t believe what they are saying about your company and your industry! How dare they make accusations without representing your side of the table? Before you call your local reporter to make a stand, you might want to consider removing your emotions from the conversation. Don’t go on the air mad.   Your first mistake was letting them get to you. We’ve seen it happen before. A dramatic news story is developing. No one is naming names, and then suddenly the finger is pointed – at you or your industry! Now you’ve taken personal offense to the situation. Before…

3 Steps to Handling a Sudden Crisis

It happens without warning – something tragic that puts the lives of loved ones at risk and ignites our collective fears of the unthinkable horrors of life. In a thundering heartbeat, a crisis awakens a company from its day-to-day duties into a hive of activity, concern, and fear.   At Ammerman, we stand to make sure that no company is unprepared for a situation like this. With this short guide and our help, you can be prepared for a crisis.   Know Your Audiences The very first decision you need to make in a crisis is to identify your audiences.…

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Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

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