What Do You Mean It’s Live?

What Do You Mean It’s Live?

Live television! Sometimes you just don’t know what you’re going to see and hear when a person on your tv screen doesn’t realize the camera is on and the microphone is hot. Over the years, we’ve seen many examples, some funny, some sad, many in between. However, for...
Your Experience Adds to Credibility

Your Experience Adds to Credibility

During our media training workshops, clients sometimes ask if it’s appropriate to share personal experiences and anecdotes in answers to a reporter’s questions. Our advice depends on the topic and the circumstances of the interview. But as a rule of thumb, if your...
Key Message First, Nuts & Bolts Second

Key Message First, Nuts & Bolts Second

When holding a crisis news briefing, the temptation is to start by describing a series of events in sequence from beginning to end. This may seem to make sense, until you realize you might be burying the most important message in your statement. The Minneapolis police...
When Mom Calls…

When Mom Calls…

We love it when people show a special admiration and respect for their mothers. So, when NBA star Bam Adebayo got a phone call from his mom during a news briefing, we enjoyed the moment as he stopped taking media questions to talk with her. Adebayo displayed the kind...