When a crisis develops, the public looks for a strong and empathetic leader to help explain and manage developments as they occur. Sometimes that leader never emerges and, as a result, crisis communications can be chaotic and misleading.
That’s why we appreciate Chris Nanos, the sheriff of Pima County, Arizona. Nanos has guided the public through the investigation into the apparent abduction of Nancy Guthrie, the missing mother of Today Show host Savannah Guthrie.
In a series of news briefings, Nanos has displayed the kind of authority and empathy that convinces his audience that the right person is in the right place to lead the investigation. Nanos looks and sounds like a strong and compassionate leader who cares deeply about the missing woman and his entire community. Watch how he uses his voice and body language authentically to connect with his audience in the sample below.
Notice how Nanos maintains eye contact with reporters, speaks slowly and pauses before and after key phrases. These techniques help the sheriff connect to the wider television audience. His authentic and empathetic approach leaves no doubt that he is focused on the investigation and cares about Mrs. Guthrie.
This is the approach you should take when speaking to the media. You want your audience to see that you’re not just going through the motions when delivering key messages. Let your strength and compassion show through and you will likely succeed with your audience.