When preparing for a news briefing or presentation, great communicators choose their words with care. It is a crucial step toward effective messaging. But the visual and vocal ways they deliver those words is even more important as they seek to reach and influence their audience.

Australian Prime Minister Scott Morrison provides a great example of using visual and vocal tools to communicate his support for a $400 million government subsidy to attract the international film industry to his country. Morrison speaks with conviction that is both authoritative and down to earth. His body language helps to create a sense of confidence and enthusiasm that adds to his credibility. View this clip. The PM makes you believe that he believes every word he says.

Morrison also uses clear examples to communicate the film industry’s anticipated impact on Australian jobs. He communicates an undeniable faith that the subsidy is good medicine for an economy whose health has been damaged by a worldwide pandemic.

Does your company or organization need help delivering consistent and credible messages? Contact The Terri Ammerman Group. We are here to help.