When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.


As a leading communication skills development firm, The Ammerman Experience pioneered a wide range of interactive workshops and training sessions designed to show people how to face the media, manage crisis situations, speak at public meetings, and deliver effective sales, analyst, and other business related presentations. Through our quarterly newsletter, the Advisor, we share some of our expertise in these areas.

5 Tips for CEOs Who Don’t Like Presenting

Without thinking too hard, you can probably name a handful of CEOs who enjoy making presentations, talking about their company and the products it makes, and even spending time talking with the media. CEOs such as Elon Musk, Jeff Bezos, and Mark Zuckerberg all enjoy presentations – sometimes flashy ones, sometimes modest ones, but always entertaining and educational. Perhaps the king of CEO presentations was Apple’s Steve Jobs. Jobs was the classic showman. With his trademark look of a black turtleneck and jeans, people the world over would stop what they were doing to watch his presentations online whenever Apple…

10 Essential Crisis Communication Tips

You hope your company never has to deal with a crisis, but as the old adage reminds us, hope for the best, but plan for the worst. If you keep your head buried in the sand, your company will not be prepared in the event of a crisis. That’s why crisis communication training is such a valuable exercise. By going through crisis communication training, you and your staff learn the best ways to be prepared, the do’s and don’ts, and key pieces of information that might save your company from further damage. When you’re able to plan ahead, you never…

Should You Show Up to a Sales Meeting Empty-Handed?

Anyone who’s been in business leadership for a certain length of time has had the misfortune of listening to an abundance of sales pitches. We call this a misfortune because most sales pitches are entirely forgettable, and that means that they are a waste of time. Of course, some are memorable for the wrong reasons. That’s unfortunate, as well. It is only a small sampling of sales pitches that we remember fondly. More often than not, these were the pitches that connected with our business needs. If you’re a salesperson – and most people are, in some capacity,- you obviously…

How to Use Social Media During a Crisis

These days, the world moves at the breakneck speed of 140 characters a second. We expect our news to be the newest, our understanding of the world to be refreshed with the next page view, and our colleagues to update us on every move they make. The world moves quickly – and it moves even more quickly during a crisis. That’s why using social media during a crisis is critical. When a crisis hits, the demand for information increases, and conversations speed up. If you aren’t responding on social media, you’ll quickly become irrelevant amidst the rising tide of public…

To Craft a Strong Message, Think Like a Reporter

Interacting with the news media can take many forms: A broadcast interview – TV or radio, live or recorded. An interview with a print reporter – in person or by phone. (Yes, newspaper and magazine reporters still exist!) A press briefing or news conference. An off-the-record interview where you and the reporter agree that what you say can be used but not attributed to you or your organization. You can issue a written news release or statement. Or you could post something on Facebook or some other social media site – popular sources of information for reporters. Regardless of what…

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Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

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