When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.


As a leading communication skills development firm, The Ammerman Experience pioneered a wide range of interactive workshops and training sessions designed to show people how to face the media, manage crisis situations, speak at public meetings, and deliver effective sales, analyst, and other business related presentations. Through our quarterly newsletter, the Advisor, we share some of our expertise in these areas.

Why You Don’t Answer the Phone When Reporters Call

It took place shortly after the Deepwater Horizon crisis: engineers at a local university began receiving calls from a reporter asking for their comments on the situation. While the university included a drilling department, the school was not directly related to the incident. So, why were the school’s engineers receiving calls? As it turned out, in the wake of the spill, a reporter had found a list of contact information for engineers in the drilling department at the school, and was going through the list and speaking to whoever would answer the phone. The reporter’s intent was to create a…

Advice for E-mail Interviews with the News Media

When most of us think of a news media interview, we usually have in mind someone talking to a reporter in person, by phone or in a TV “remote” where reporter and interviewee are in different locations. But another way to interact with the news media is through an e-mail or text message interview. Why Journalists May Request an Email Interview Although e-mail interviews are still the exception, they are becoming more common. For the reporter, they offer several advantages: These interviews make it easier for reporters to handle the greater number of stories they’re being assigned per day or week.…

Emotion: That Elusive but Necessary Component of a Presentation

Chances are you’ve seen the commercials. More importantly, you probably remember them. We’re talking about St. Jude Children’s Research Hospital and the American Society for the Prevention of Cruelty to Animals or ASPCA. In their TV spots both organizations are asking for your financial support. St. Jude does it by showing a number of children being treated for life-threatening illnesses. ASPCA shows you the sad faces of dogs and cats that have been abused or abandoned. It’s an unfeeling person who’s not moved (and moved to action) by these images that tug at the heartstrings. Emotion as a Persuasive Technique…

The Importance of Stage Presence

What goes through your mind when you hear the term “stage presence”? Do you think of standup comedians – Jerry Seinfeld, Dave Chappelle, Robin Williams? Maybe you think of Broadway stars. Or perhaps your mind turns to musicians who know how to command a crowd and put on an incredible show. You’d be right in thinking of these people as having great stage presence. Here’s something to consider, though: stage presence is something everyone should have. That’s because, regardless of whether you ever perform on the Broadway stage, you’ll undoubtedly be called to the stage of giving a presentation. For…

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Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

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