When former Nebraska Senator Chuck Hagel addressed members of the Senate Armed Services Committee earlier this year during his confirmation hearing for Secretary of Defense, he used a technique that’s often as effective in communications as it is in football: the best defense is a good offense.
When the Wall Street Journal wrote an editorial supporting oil and gas drilling in Alaska’s Arctic National Wildlife Refuge, here’s how the paper addressed critics who opposed opening up this corner of Alaska to increase America’s energy supply…
Some years ago (actually several decades ago), this writer was meeting with some communications professionals at a well known, high-tech firm in Dallas. The firm had a full-time position that focused solely on media research. A woman who held that position spent her time monitoring what was being said about the company in the news media.
Most likely, at some point in your career you’ve been or will be a co-presenter – one member of a group speaking or presenting at a company meeting, a public meeting or a news conference. Co-presenters face some different challenges than do those who go solo.
NBC sportscaster Al Michaels once said this about New England Patriots head coach Bill Belichick: “He’s not exactly the most media friendly guy in the world.” Talk about understatement! Belichick is well known for his uninspiring (translation: boring) media interviews and for mumbling his way through pre-game and post-game press conferences.