Articles
The Terri Ammerman Group pairs decades of communications and media experience with relevant, current perspective. We understand the ever-changing needs and scenarios faced by companies, executives, and media professionals. Part of our training involves examining communications scenarios in real-time, so participants can clearly see what to avoid when speaking and what to say when delivering a clear, convincing message. Our team regularly offers perspective and insights on current situations through the articles posted here.
The Ammerman Experience Sponsors Lights, Camera, Media Relations!: A Guide to Working with the Media
On August 13, The Ammerman Experience had the pleasure to be the exclusive sponsor for Public Relations Society of America-Houston New Professional’s Lights, Camera, Media Relations!: A Guide to Working with the Media. The seminar aimed to help attendees to learn how to tackle media relations head on.
New Website
Like a proud new parent, we just have to show you a photo. Only ours is the homepage of our new website. We think it has a fresh, contemporary look. And we’ve made sure it’s easy to read and navigate. What’s more, it provides important details about the many workshops we offer. Check us out at www.ammermanexperience.com.
2013 Ammerman Public Training Dates
The Ammerman Experience public workshops are scheduled on a first-come, first-served basis, and are available to a limited number of attendees to ensure maximum personal attention. To register for a course, contact our office at 1.800.866.2026.
The Best Defense was a Good Offense
When former Nebraska Senator Chuck Hagel addressed members of the Senate Armed Services Committee earlier this year during his confirmation hearing for Secretary of Defense, he used a technique that’s often as effective in communications as it is in football: the best defense is a good offense.
Analogies: Powerful Communication Tools
When the Wall Street Journal wrote an editorial supporting oil and gas drilling in Alaska’s Arctic National Wildlife Refuge, here’s how the paper addressed critics who opposed opening up this corner of Alaska to increase America’s energy supply…
Due Diligence and the News Media
Some years ago (actually several decades ago), this writer was meeting with some communications professionals at a well known, high-tech firm in Dallas. The firm had a full-time position that focused solely on media research. A woman who held that position spent her time monitoring what was being said about the company in the news media.
Eight Success Factors for Co-Presenters
Most likely, at some point in your career you’ve been or will be a co-presenter – one member of a group speaking or presenting at a company meeting, a public meeting or a news conference. Co-presenters face some different challenges than do those who go solo.
Bill Belichick’s Media Snub
NBC sportscaster Al Michaels once said this about New England Patriots head coach Bill Belichick: “He’s not exactly the most media friendly guy in the world.” Talk about understatement! Belichick is well known for his uninspiring (translation: boring) media interviews and for mumbling his way through pre-game and post-game press conferences.
Oh No, It’s Annual Shareholders Meeting Season
Picture this cartoon which appeared in the Harvard Business Review: The scene is a company’s annual shareholders meeting. Two executives are seated at a table at the front of an auditorium. A line of shareholders is forming at the microphone for the Q&A portion of the meeting. One executive turns to the other and says, “This is the part of capitalism I hate.”
Quote Approval
This past September, The New York Times said it would no longer permit the increasingly common journalistic practice called “quote approval.” The practice gives news sources greater control over what quotes from interviews can be used in an article.