Articles

The Terri Ammerman Group pairs decades of communications and media experience with relevant, current perspective. We understand the ever-changing needs and scenarios faced by companies, executives, and media professionals. Part of our training involves examining communications scenarios in real-time, so participants can clearly see what to avoid when speaking and what to say when delivering a clear, convincing message. Our team regularly offers perspective and insights on current situations through the articles posted here.

When Is No Response the Right Response?

In a recent interview in Sports Illustrated, former Dallas Cowboys quarterback Troy Aikman expressed regret for not having responded publicly to an allegation made about him years ago by sports columnist, author and TV personality Skip Bayless. The allegation, which appeared in a 1996 book authored by Bayless, dealt with Aikman’s sexual preference.

Memo to Self: Talk to Self

Most of us think talking to ourselves is a practice that should be avoided – especially if others are around to observe it. But researchers say “self-talk” is more common than most people think. And it can make a big difference in mood, behavior and performance.

Nonverbal No No’s

According to a January 2015 Harris Poll of some 2,200 hiring and human resource managers, employers know within the first five minutes of a job interview if a candidate is a good fit for a position.

What a Rock Band Can Teach Us about Presenting

Considered by many to be the greatest British band in history, the former rock group Queen easily sold out just about any stadium they played in. In a 2003 interview, band members Brian May and Roger Taylor talked about the structure of their concerts.

Apple CEO Tim Cook as Communicator: “Needs Improvement”

Ever since Tim Cook replaced Steve Jobs as CEO of Apple in 2011, people have been wondering how Apple would fare. Would the company continue to innovate, and reward shareholders? Or would it falter and become a high-tech “also ran?”

A Closer Look at Kevin Durant’s MVP Speech

Several months back, Kevin Durant delivered a moving, gratitude-filled MVP speech that generated quite a buzz. Even those who don’t follow professional basketball were talking about the speech. For those of you who are basketball challenged, Durant is the highly regarded forward with the Oklahoma City Thunder. In May, he was named league MVP for the 2013-14 season.

Media Relations – Then and Now

During some of our media training workshops, we occasionally hear participants express frustration with their company’s media relations policy requiring them to obtain approval before talking to reporters. These individuals find it ironic that their company invests time and money for media training, but then curtails their freedom to use that training. And if their corporate headquarters is in a different time zone, obtaining timely approval is often difficult, if not impossible.

2014 Ammerman Public Training Dates

The Ammerman Experience public workshops are scheduled on a first-come, first-served basis, and are available to a limited number of participants to ensure maximum personalized attention. To register for a course, contact our office at 1.800.866.2026.