Articles
The Terri Ammerman Group pairs decades of communications and media experience with relevant, current perspective. We understand the ever-changing needs and scenarios faced by companies, executives, and media professionals. Part of our training involves examining communications scenarios in real-time, so participants can clearly see what to avoid when speaking and what to say when delivering a clear, convincing message. Our team regularly offers perspective and insights on current situations through the articles posted here.
Say Goodbye to Low-Energy Presentations
For some presenters, one of the most challenging things to do is deliver a presentation with energy and passion. Who are these low-energy presenters? Some are introverts. Some are just naturally quiet individuals. Some may even be people who fear public speaking. When we encounter such individuals as clients, our challenge is to help them deliver...
Fort Bend Lifestyle and Homes Feature: Terri Ammerman
Fort Bend Lifestyle and Homes sat down to talk with Terri about her work as CEO of The Ammerman Experience. The piece covered a few of the lessons that Terri's learned along the way - from how to find business mentors, to finding joy in being a grandparent. Read the whole story here: Sugar Land CEO Has Dual Personalities
Never Answer the Question, “What if?”
Janet Reno, America’s first woman attorney general (1993-2001), was one tough lawyer. Among the challenges she faced during her time at the Justice Department were the siege of the Branch Davidian compound in Waco, Texas, and the fight over the custody and immigration status of a young Cuban boy, Elian Gonzalez. Reno was also tough on reporters...
3 Ways to Tell if You Need Executive Presentations Training
It’s that time again – the annual company conference. You’re responsible for providing a detailed presentation, highlighting your company’s accomplishments over the past year and the goals ahead. This, of course, has to be done in front of everyone, which might bring about some sleepless nights for you. You’re not alone. Plenty of executives have...
Media Training for Agricultural Companies
Although agricultural companies sometimes prefer to stay away from the media spotlight and focus on the ins and outs of business, the truth is this: to adapt in today’s world, agricultural companies need to connect to the media. Part of this involves getting in touch with the social media strategies that every major company utilizes, but to...
3 Benefits of Executive Presentations Training
Becoming a confident and effective presenter includes a lot more than just feeling comfortable in front of people, or knowing how to make eye contact with your audience (tip: stop reading off your own slides). You need to be able to read your audience (coworkers, employees, executive peers, clients, etc.) and deliver your information clearly and...
3 Reasons You Need Professional Media Training in Dallas
The Ammerman Experience has been offering media training in Dallas and beyond for decades – so, suffice to say, we’ve seen our share of both positive and negative media interactions. Along the way, we’ve made media experts out of complete newcomers, and helped executives with solid media skill foundations hone their skills as spokespeople when it...
Taking a Presentation from Boring to Soaring (Part Three)
In two previous issues of this newsletter, we discussed a number of techniques that can improve the content of your presentations: Stories: narratives that describe events which unfold over time Anecdotes: short accounts of real or fictional incidents or characters Examples: something that’s typical of its group or something worthy of imitation...
How to Keep Jargon From Killing Your Presentation
One of the most common issues we deal with in our presentation training sessions is the misuse of jargon. We once worked with a participant who was representing a nuclear power plant. The plant had recently been targeted over the perceived danger of its facility to the surrounding area’s water supply, and as its representative, our client was...
What We’ve Learned from 40 Years of Experience Media Training in Houston
Media training is still a relatively new field of expertise. That being said, The Ammerman Experience has been one of the pioneers of the industry, providing media training in Houston and around the world since our founding in 1973. We’ve had decades to observe what works and what doesn’t work, and we’ve seen time and time again what can make or...