When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.


As a leading communication skills development firm, The Ammerman Experience pioneered a wide range of interactive workshops and training sessions designed to show people how to face the media, manage crisis situations, speak at public meetings, and deliver effective sales, analyst, and other business related presentations. Through our quarterly newsletter, the Advisor, we share some of our expertise in these areas.

Never Say “No Comment”

You may think saying “no comment” is a perfectly fine response to a challenging question. But in most cases, saying “no comment” is your unfortunate admission of guilt. It leaves the viewers with a sneaking suspicion about the reason for your reluctance. Many times this suspicion is amplified by your nervous tone and body language as you try to push past your questioner’s seemingly important questions to get off camera. So how do you avoid saying no comment, while keeping your composure and reputation with the media? To help with this question, we’ve presented three scenarios that any CEO or…

I Could Have Said It Better Myself

John Oliver is a British-American comedian best known in the United States for hosting HBO’s Last Week Tonight, a weekly news satire program. In one episode, he poked fun at the popular TV news magazine 60 Minutes, suggesting that the show’s correspondents put words into their interview subjects’ mouths. During his broadcast, Oliver showed a compilation of 60 Minutes interviewees repeating back comments from the interviewers. A few of those exchanges went like this: Correspondent:   “He is sort of the father of hot sauce.” Interviewee: “The father of hot sauce.” Correspondent: “So it drives the price up.” Interviewee: “So…

Holding Firm to The Anchor: The History of The Ammerman Experience

What makes a company last? Is it the products or services it renders, or maybe the market it serves? All of these answers might hold some truth, but for the Ammerman Experience, four key principals have marked success and endurance over the last four decades. These principles are what have shaped one of the world’s premiere media and communications training firms.   1: A Company Governed by Godly Principals The first of our key principals is our faith in God. Our faith is the bedrock of our ability to do the work that we do. It’s the foundation of the…

How to Give a Keynote Presentation

It’s an honor to be asked to give a keynote presentation. Sometimes, though, that sense of honor can turn into a nerve-wracking fear as you realize that you don’t, in fact, enjoy giving public presentations. Chances are that if you find yourself asked to give a keynote presentation, you’ve given your fair share of presentations before. Even if that’s the case, though, a keynote presentation can be especially intimidating. After all, you’re expected to be an expert on the topic you’re speaking to – and besides being an expert, you’re probably expected to be pretty inspiring, too. That’s a lot…

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Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

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