When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.


As a leading communication skills development firm, The Ammerman Experience pioneered a wide range of interactive workshops and training sessions designed to show people how to face the media, manage crisis situations, speak at public meetings, and deliver effective sales, analyst, and other business related presentations. Through our quarterly newsletter, the Advisor, we share some of our expertise in these areas.

The Comprehensive Guide to Crisis Communications Training

Crises happen. Unfortunately, the question isn’t whether or not your company will be faced with a crisis – the question is when. No matter how well you prepare and plan, accidents, incidents, and difficult issues will eventually rear their ugly heads. That’s the bad news. The good news? Well, if you handle a crisis well, your organization can demonstrate that it is responsible, caring, and competent. And, proper preparation can go a long way towards making sure that your company handles a crisis well. At the Ammerman Experience, we’ve been providing companies with crisis communications training for decades. We’re been around…

Can Introverts Be Good Presenters?

You might think that only type A personalities are great presenters, but the truth is that introverts can command audience attention just as effectively as their more extroverted peers. The challenge for introverts is to make the adjustment to an arena that they might not prefer when the path to their personal and career success stands on the presenting side of the podium. Being a good presenter is not impossible for introverts. The challenge is in overcoming preconceptions, preferences and bad habits to master a medium that can lead to greater success. We’ve listed some thoughts below that can start…

Taking a Presentation from Boring to Soaring (Part Two)

In Part One of our series titled, “Taking a Presentation from Boring to Soaring,” we identified three techniques that can improve the content of your presentations: Stories: narratives that describe events which unfold over time Anecdotes: short accounts of real or fictional incidents or characters Examples: something that’s typical of its group or something worthy of imitation Here are three more techniques to help supercharge your presentations: Analogies: An analogy is a comparison of two different things that are alike in some way. Research shows that analogies are among the most powerful change agents or tools of persuasion. One reason…

How to Present in a Group

Presenting in a group can be intimidating. We’ll admit it. Don’t panic, though. Presenting is a learned skill – and so is group presenting. You can figure this out. And you’ll probably need to. Over the course of your career, chances are good that you’ll find yourself in a group presentation. So, with that in mind, we’re here to help you succeed. Here are five tips on how to give a great group presentation. Stick to these, and your group presentation will take off. 1. Set Goals as a Group When you give any presentation, it’s important to have goals…

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Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

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