When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.


As a leading communication skills development firm, The Ammerman Experience pioneered a wide range of interactive workshops and training sessions designed to show people how to face the media, manage crisis situations, speak at public meetings, and deliver effective sales, analyst, and other business related presentations. Through our quarterly newsletter, the Advisor, we share some of our expertise in these areas.

Expressing Empathy: It’s Worth Doing and Doing Right

Following the suicide death of one of its football players, The Ohio State University issued this statement to the news media:             “The Ohio State University Department of Athletics was shocked and saddened to learn today of the death of student-athlete Kosta Karageorge, a senior from Columbus. Our thoughts and prayers are with the Karageorge family, and those who knew him, during this most difficult time.” This tragedy and the communication that followed are reminders of the importance of communicating empathy, but doing so appropriately and effectively. In our view, Ohio State succeeded with the first objective, but failed in…

Why Your Doctors Won’t Talk To The press

Hospital healthcare PR professionals face a very unique challenge when it comes to media relations. Hundreds of newsworthy stories take place inside their own buildings, yet all too often the doctors who are the protagonists of these stories are uncomfortable speaking to the media. The prescription to this epidemic is the alignment of the story around the doctors’ personal integrity and the proper training to give them confidence. Before delving into the details of doctor presentation tips, let’s review how we ended up in this situation in the first place. The fact is that hospitals are a competitive market. Consumers…

Why Don’t People Trust Oil & Gas Executives? Some Ways to Change Public Perception

The oil and gas industry and the companies and executives in it are not usually found at the top of a “most trusted” list. Instead, they are frequently the objects of suspicion and criticism by Americans, despite the fact that energy is critical to our quality of life. In the 1970s, for example, many people were convinced that petroleum shortages and high oil prices were orchestrated by the energy companies. Decades later, oil spills such as the Exxon Valdez and BP’s Deepwater Horizon, were proof to some that energy companies sacrifice safety for profit. And today, a growing number of…

Why Corporate Communications needs to have a place at the table during a crisis

When crises strike in the corporate world we look to those we trust to help us take the critical first step in responding. For many companies in the wake of a crisis, inviting a communications person into their closed-door sessions is the last thing on their mind. Yet we’d like to propose to you that this is the single most valuable person you could invite. The typical knee-jerk reaction in a crisis is for the C-Suite to bring in the legal team to quickly craft a defense to help “clear the company” of responsibility. This is no fault of the…

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Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

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