Articles

One of the easiest things in the world to do is lash out at people when you feel as though you’ve been wronged. One of the hardest things to do is to keep your cool under pressure. At the Ammerman Experience, we understand both scenarios all too well. While it might be tempting to discredit someone’s reputation in a media statement or a press...

Public speaking is usually near the top of people’s list of fears. The reality is that most people would rather be sick in bed with the flu than be in front of a group of people presenting. It’s very much out of their comfort zones. But why is dealing with nervousness such an issue? People are mostly afraid of looking foolish – they don’t want to...

It’s a given that the ability to deliver an effective presentation is a critical skill in business. But today, some presentations may have to be delivered via teleconference or videoconference. Cost is one reason. When your audience is in different locations, travel costs may make face-to-face meetings prohibitive. Time constraints of busy...

Chances are that you’ve heard about Dr. Dao, the man who was violently removed from a United Airlines plane last week after refusing to give up his seat. The resulting video ignited a media storm of backlash, and understandably so – it’s disturbing and hard to watch. In the aftermath of United Airline’s crisis, there is a lot of blame to go...

Setting up a booth at a trade show, is, by its nature, very expensive. Even the most basic display at a high-traffic tradeshow will incur costs in the tens of thousands. And, if your company opts for a truly impressive booth (one with two-story digital displays the size of many full-family apartments), the costs will be much higher – sometimes in...

Among the questions we often get from industrial companies such as utilities and those in energy, chemicals and technology is this one: “We have engineers who are very capable of identifying critically needed, capital-intensive projects at our facility. But they can’t seem to effectively communicate the rationale and details for those projects to...

OTC is the largest event in the world for the oil and gas industry, and it's a great place for energy professionals to share ideas and build relationships. But at an event of this magnitude, you don't want to be unprepared. Make sure to avoid these three mistakes. NOT DEVELOPING YOUR MESSAGE Communicating well at an event like this requires a...

Let's start by admitting this: when Warren Beatty and Faye Dunaway took the stage to announce the winner for Best Picture at the 2017 edition of the Academy Awards, nobody had ever incorrectly announced a major award in 88 years of Academy Awards presentations. So, when the wrong name was read, nobody on stage had any experience in handling the...

It took place shortly after the Deepwater Horizon crisis: engineers at a local university began receiving calls from a reporter asking for their comments on the situation. While the university included a drilling department, the school was not directly related to the incident. So, why were the school’s engineers receiving calls? As it turned out,...

When most of us think of a news media interview, we usually have in mind someone talking to a reporter in person, by phone or in a TV “remote” where reporter and interviewee are in different locations. But another way to interact with the news media is through an e-mail or text message interview. Why Journalists May Request an Email Interview...