The Terri Ammerman Group pairs decades of communications and media experience with relevant, current perspective. We understand the ever-changing needs and scenarios faced by companies, executives, and media professionals. Part of our training involves examining communications scenarios in real-time, so participants can clearly see what to avoid when speaking and what to say when delivering a clear, convincing message. Our team regularly offers perspective and insights on current situations through the articles posted here.

A Closer Look at Kevin Durant’s MVP Speech

Several months back, Kevin Durant delivered a moving, gratitude-filled MVP speech that generated quite a buzz. Even those who don’t follow professional basketball were talking about the speech. For those of you who are basketball challenged, Durant is the highly regarded forward with the Oklahoma City Thunder. In May, he was named league MVP for the 2013-14 season.

Media Relations – Then and Now

During some of our media training workshops, we occasionally hear participants express frustration with their company’s media relations policy requiring them to obtain approval before talking to reporters. These individuals find it ironic that their company invests time and money for media training, but then curtails their freedom to use that training. And if their corporate headquarters is in a different time zone, obtaining timely approval is often difficult, if not impossible.

2014 Ammerman Public Training Dates

The Ammerman Experience public workshops are scheduled on a first-come, first-served basis, and are available to a limited number of participants to ensure maximum personalized attention. To register for a course, contact our office at 1.800.866.2026.

What Do You Do When the Media Gets It Wrong?

Shortly after 26 children and adults were killed at Sandy Hook Elementary in Newtown, CT, CNN reported the suspect as Ryan Lanza. Dozens of news outlets and blogs repeated that information, along with several other “facts.”

Hablas Español?

A funny thing happened recently during one of our media training workshops. First, some background: When a client participates in one of our crisis press briefing simulations, occasionally we’ll pose a question or two in Spanish. We do this in locations with a significant Hispanic population, and to sensitize clients to the growing presence of the Hispanic news media (Telemundo, Univision, etc.).

“Like, um, I didn’t know I was saying that.”

Ever wonder why it’s so hard to eliminate those “uhs,” “ums” and other annoying non-words that punctuate your spoken communication? Most likely, you don’t hear them. So say Douglas Stone and Sheila Heen, lecturers at Harvard Law School and authors of the new book, Thanks for the Feedback: The Science and Art of Receiving Feedback Well.

Crisis Management Expert Partners with Ammerman Team

Bruce Hicks, a veteran communicator with 45 years of experience in the news media and public relations, is partnering with The Ammerman Experience to provide additional support in the area of crisis management.

Briefing Lessons from Jack Ryan

Tom Clancy’s best known fictional hero has resurfaced – this time in the new movie, Jack Ryan: Shadow Recruit – about a young Jack Ryan who uncovers a terrorist plot targeting the financial sector. Clancy, who died last year, wrote seventeen best-selling novels, including The Hunt for Red October, where Jack Ryan first appeared.

A Model Crisis Management Center

Twenty-first Century crisis management involves several elements – a comprehensive (written) crisis management plan, a crisis management team, crisis drills, and a crisis management center. That last element has undergone some changes as crisis management has evolved.