When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.


As a leading communication skills development firm, The Ammerman Experience pioneered a wide range of interactive workshops and training sessions designed to show people how to face the media, manage crisis situations, speak at public meetings, and deliver effective sales, analyst, and other business related presentations. Through our quarterly newsletter, the Advisor, we share some of our expertise in these areas.

3 Reasons You Need Professional Media Training in Dallas

The Ammerman Experience has been offering media training in Dallas and beyond for decades – so, suffice to say, we’ve seen our share of both positive and negative media interactions. Along the way, we’ve made media experts out of complete newcomers, and helped executives with solid media skill foundations hone their skills as spokespeople when it came to interacting with the press. Whether you’re giving an interview for the first time or you’re an old hat at speaking publicly, it’s important that you keep up with the latest media training knowledge and brush up on effective media communications. Remember, practice…

Taking a Presentation from Boring to Soaring (Part Three)

In two previous issues of this newsletter, we discussed a number of techniques that can improve the content of your presentations: Stories: narratives that describe events which unfold over time Anecdotes: short accounts of real or fictional incidents or characters Examples: something that’s typical of its group or something worthy of imitation Analogies: a comparison of two different things that are alike in some way Memorable lines: phrases or sentences that people can easily recall and repeat Compelling data: facts or figures that surprise or otherwise stand out These techniques are usually found in the “body” of a presentation –…

How to Keep Jargon From Killing Your Presentation

One of the most common issues we deal with in our presentation training sessions is the misuse of jargon. We once worked with a participant who was representing a nuclear power plant. The plant had recently been targeted over the perceived danger of its facility to the surrounding area’s water supply, and as its representative, our client was called upon to alleviate public concerns. His initial message was an attempt at doing so: “There are a minimal amount of picocuries in your water.” The public, unsurprisingly, was not appeased. While he had intended to be reassuring, nobody outside of the…

What We’ve Learned from 40 Years of Experience Media Training in Houston

Media training is still a relatively new field of expertise. That being said, The Ammerman Experience has been one of the pioneers of the industry, providing media training in Houston and around the world since our founding in 1973. We’ve had decades to observe what works and what doesn’t work, and we’ve seen time and time again what can make or break an encounter with the media. Below are some of the most common mistakes we’ve picked up on over our years of media training in Houston and beyond. And, keep this in mind: although these mistakes are common, the…

Expressing Empathy: It’s Worth Doing and Doing Right

Following the suicide death of one of its football players, The Ohio State University issued this statement to the news media:             “The Ohio State University Department of Athletics was shocked and saddened to learn today of the death of student-athlete Kosta Karageorge, a senior from Columbus. Our thoughts and prayers are with the Karageorge family, and those who knew him, during this most difficult time.” This tragedy and the communication that followed are reminders of the importance of communicating empathy, but doing so appropriately and effectively. In our view, Ohio State succeeded with the first objective, but failed in…

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Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

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