When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.

Newsletter

As a leading communication skills development firm, The Ammerman Experience pioneered a wide range of interactive workshops and training sessions designed to show people how to face the media, manage crisis situations, speak at public meetings, and deliver effective sales, analyst, and other business related presentations. Through our quarterly newsletter, the Advisor, we share some of our expertise in these areas.

3 Steps to Handling a Sudden Crisis

It happens without warning – something tragic that puts the lives of loved ones at risk and ignites our collective fears of the unthinkable horrors of life. In a thundering heartbeat, a crisis awakens a company from its day-to-day duties into a hive of activity, concern, and fear.   At Ammerman, we stand to make sure that no company is unprepared for a situation like this. With this short guide and our help, you can be prepared for a crisis.   Know Your Audiences The very first decision you need to make in a crisis is to identify your audiences.…

Communicating with the News Media: What to Do When the CEO Can’t Cut It

Before Deepwater Horizon in 2010, the largest oil spill in the United States came from the Exxon Valdez tanker operating in Prince William Sound in Alaska in 1989.   In both disasters, the CEO of each company demonstrated some pretty poor – make that very poor – media communication skills!   Tony Hayward, then CEO of BP, at first downplayed the environmental impact of the spill – providing extremely low and inaccurate estimates of the amount of oil being released. What’s more, he was often combative with reporters covering the incident. And who could forget that infamous quote? “There’s no one who wants this thing…

3 Reasons Why You’re Never Really “Off the Record”

You’ve heard the term, and likely you’ve used it more than you should have. Going “off the record” is a term that we’d like to think provides a blanket of protection on the next words to be said. Yet, we all know the sad truth of the matter is that you are never really off the record and in this post we’ll explain why.   A reporter is a reporter first A reporter has a job to do, and that job is to get the real story. Your polished, practiced presentation might be hot off the PR department’s printer, but…

How One Company Hits a Home Run in Its Analyst Presentations

Analyst presentations probably rank among the most important presentations a publicly traded company delivers. Typically, the CEO, CFO, and usually several additional executives are the individuals involved in the presentations, which often are held in New York and may run a half-day or more in length. In short, they’re a big deal.   We’re keenly interested in these presentations – in part, because many of our clients conduct them, and because we have some expertise in investor relations and are frequently involved in the preparation process. Some companies give short shrift to their analyst day efforts. And the results are…

Developing and Selling Your Company’s Story

For most publicly traded companies, the annual or biennial analyst presentation is a financial communications staple – an important tool to reach analysts and investors. The time, effort and money some companies invest in these presentations can be staggering. For example, one of my clients provided extra compensation to about a hundred select employees to come to work on a holiday to serve as an audience and pose questions during an analyst presentation practice session. No doubt an expensive investment, but also a smart one. If analyst presentations are part of your financial communications efforts, make sure those presentations are…

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Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

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