Articles

The Terri Ammerman Group pairs decades of communications and media experience with relevant, current perspective. We understand the ever-changing needs and scenarios faced by companies, executives, and media professionals. Part of our training involves examining communications scenarios in real-time, so participants can clearly see what to avoid when speaking and what to say when delivering a clear, convincing message. Our team regularly offers perspective and insights on current situations through the articles posted here.

How to Keep Jargon From Killing Your Presentation

One of the most common issues we deal with in our presentation training sessions is the misuse of jargon. We once worked with a participant who was representing a nuclear power plant. The plant had recently been targeted over the perceived danger of its facility to the surrounding area’s water supply, and as its representative, our client was...

What We’ve Learned from 40 Years of  Experience Media Training in Houston

What We’ve Learned from 40 Years of Experience Media Training in Houston

Media training is still a relatively new field of expertise. That being said, The Ammerman Experience has been one of the pioneers of the industry, providing media training in Houston and around the world since our founding in 1973. We’ve had decades to observe what works and what doesn’t work, and we’ve seen time and time again what can make or...

Expressing Empathy: It’s Worth Doing and Doing Right

Following the suicide death of one of its football players, The Ohio State University issued this statement to the news media:             “The Ohio State University Department of Athletics was shocked and saddened to learn today of the death of student-athlete Kosta Karageorge, a senior from Columbus. Our thoughts and prayers are with the...

Why Your Doctors Won’t Talk To The press

Hospital healthcare PR professionals face a very unique challenge when it comes to media relations. Hundreds of newsworthy stories take place inside their own buildings, yet all too often the doctors who are the protagonists of these stories are uncomfortable speaking to the media. The prescription to this epidemic is the alignment of the story...

Why Don’t People Trust Oil & Gas Executives?  Some Ways to Change Public Perception

Why Don’t People Trust Oil & Gas Executives? Some Ways to Change Public Perception

The oil and gas industry and the companies and executives in it are not usually found at the top of a “most trusted” list. Instead, they are frequently the objects of suspicion and criticism by Americans, despite the fact that energy is critical to our quality of life. In the 1970s, for example, many people were convinced that petroleum shortages...

Why Corporate Communications needs to have a place at the table during a crisis

Why Corporate Communications needs to have a place at the table during a crisis

When crises strike in the corporate world we look to those we trust to help us take the critical first step in responding. For many companies in the wake of a crisis, inviting a communications person into their closed-door sessions is the last thing on their mind. Yet we’d like to propose to you that this is the single most valuable person you...

Media Training for Executives

Media Training for Executives

Executives are the faces of their companies. For better or for worse, when the media turns to your company for a statement or a response, executives will be the spokespeople who tell the company’s story. In today’s world of social media and the 24/7 news cycles, communicating well with the media can seem like an overwhelming task. Fortunately, communication skills, like other skills, can be learned and improved.

The Comprehensive Guide to Crisis Communications Training

The Comprehensive Guide to Crisis Communications Training

Crises happen. Unfortunately, the question isn't whether or not your company will be faced with a crisis - the question is when. No matter how well you prepare and plan, accidents, incidents, and difficult issues will eventually rear their ugly heads. That's the bad news. The good news? Well, if you handle a crisis well, your organization can...

Can Introverts Be Good Presenters?

You might think that only type A personalities are great presenters, but the truth is that introverts can command audience attention just as effectively as their more extroverted peers. The challenge for introverts is to make the adjustment to an arena that they might not prefer when the path to their personal and career success stands on the...