Articles
The Terri Ammerman Group pairs decades of communications and media experience with relevant, current perspective. We understand the ever-changing needs and scenarios faced by companies, executives, and media professionals. Part of our training involves examining communications scenarios in real-time, so participants can clearly see what to avoid when speaking and what to say when delivering a clear, convincing message. Our team regularly offers perspective and insights on current situations through the articles posted here.
The Comprehensive Guide to Crisis Communications Training
Crises happen. Unfortunately, the question isn't whether or not your company will be faced with a crisis - the question is when. No matter how well you prepare and plan, accidents, incidents, and difficult issues will eventually rear their ugly heads. That's the bad news. The good news? Well, if you handle a crisis well, your organization can...
Can Introverts Be Good Presenters?
You might think that only type A personalities are great presenters, but the truth is that introverts can command audience attention just as effectively as their more extroverted peers. The challenge for introverts is to make the adjustment to an arena that they might not prefer when the path to their personal and career success stands on the...
Taking a Presentation from Boring to Soaring (Part Two)
In Part One of our series titled, “Taking a Presentation from Boring to Soaring,” we identified three techniques that can improve the content of your presentations: Stories: narratives that describe events which unfold over time Anecdotes: short accounts of real or fictional incidents or characters Examples: something that’s typical of its group...
How to Present in a Group
Presenting in a group can be intimidating. We’ll admit it. Don’t panic, though. Presenting is a learned skill – and so is group presenting. You can figure this out. And you’ll probably need to. Over the course of your career, chances are good that you’ll find yourself in a group presentation. So, with that in mind, we’re here to help you succeed....
Never Say “No Comment”
You may think saying “no comment” is a perfectly fine response to a challenging question. But in most cases, saying “no comment” is your unfortunate admission of guilt. It leaves the viewers with a sneaking suspicion about the reason for your reluctance. Many times this suspicion is amplified by your nervous tone and body language as you try to...
I Could Have Said It Better Myself
John Oliver is a British-American comedian best known in the United States for hosting HBO’s Last Week Tonight, a weekly news satire program. In one episode, he poked fun at the popular TV news magazine 60 Minutes, suggesting that the show’s correspondents put words into their interview subjects’ mouths. During his broadcast, Oliver showed a...
Holding Firm to The Anchor: The History of The Ammerman Experience
What makes a company last? Is it the products or services it renders, or maybe the market it serves? All of these answers might hold some truth, but for the Ammerman Experience, four key principals have marked success and endurance over the last four decades. These principles are what have shaped one of the world’s premiere media and...
Media Training for Doctors
Giving your doctors the confidence to share their stories can benefit them, your hospital, and your patients.
How to Give a Keynote Presentation
It’s an honor to be asked to give a keynote presentation. Sometimes, though, that sense of honor can turn into a nerve-wracking fear as you realize that you don’t, in fact, enjoy giving public presentations. Chances are that if you find yourself asked to give a keynote presentation, you’ve given your fair share of presentations before. Even if...
Taking a Presentation from Boring to Soaring (Part 1)
Most business presentations are boring. There, we said it. But chances are you already knew it. On a regular basis, audiences are subjected to poorly prepared presentations filled with boring content and mind-numbing PowerPoint visuals. That these presentations exist is puzzling (and unnecessary). That we tolerate them is even more puzzling....