Articles

The Terri Ammerman Group pairs decades of communications and media experience with relevant, current perspective. We understand the ever-changing needs and scenarios faced by companies, executives, and media professionals. Part of our training involves examining communications scenarios in real-time, so participants can clearly see what to avoid when speaking and what to say when delivering a clear, convincing message. Our team regularly offers perspective and insights on current situations through the articles posted here.

Why You Shouldn’t Talk About the Competition

Why You Shouldn’t Talk About the Competition

They say that comparison is the thief of joy. There’s certainly truth to that. When it comes to communication with the media, forcing a comparison is also an easy way for reporters to grab a juicy headline. You’ve probably seen it before; an executive is discussing their company and position when a reporter urges them to make a comparison. It can...

Is it OK to Use Emojis in a Business Presentation?

Is it OK to Use Emojis in a Business Presentation?

A few years ago, putting emojis – smiley faces, frowny faces, etc. – in a business presentation would have probably led to a stern talking to by your CEO. Today, depending on your audience, using emojis in business presentations isn’t frowny-faced upon quite as much. This is not to say that it’s something you should do in a presentation often. In...

6 Reasons Why Your Company Needs CEO Media Training

6 Reasons Why Your Company Needs CEO Media Training

Great leaders the world over are smart – that’s part of the reason why they represent companies as CEOs in the first place. However, when it comes to some things, being smart and being too-smart-for-your-own-good can seriously cause problems, especially if you haven’t had proper media training. You can know everything about your company – the ins...

Communication Training for Managers Is Worth It

Communication Training for Managers Is Worth It

It doesn’t matter what business you’re in - successful managers are the ones who communicate well. As a manger, most of your time is spent communicating with owners, employees, clients/customers, etc. However, in the world of business, communication means a whole lot more than just a person’s ability to talk to his or her employees. Communication...

Critical Communication Skills New Hires Lack … and What Employers Can Do About It

Critical Communication Skills New Hires Lack … and What Employers Can Do About It

It’s that time of year – when the newest crop of college graduates find or hope to find their place in the workforce. So, what are their job prospects? Pretty good, actually. In his May 15 commencement address at Rutgers University, President Obama told the audience, “You and your fellow graduates are entering the job market with better prospects...

3 Communication Skills Every Manager Should Have

3 Communication Skills Every Manager Should Have

Having good communication skills is beneficial for every employee, but especially in management positions where being a skilled communicator is essential. Good communication skills allow managers to create an environment of trust, understanding, and, ultimately, productivity. When managers communicate well, their employees feel connected to a...

3 Benefits of Communications Training for Managers

3 Benefits of Communications Training for Managers

It doesn’t matter what business you’re in: successful managers are the ones who communicate well. Most of your time is spent communicating with owners, employees, clients/customers, etc. However, in the world of business, communication is a whole lot more than just a person’s ability to talk to his or her employees. Communication is everything —...

Effective Meetings Need A True Leader

Effective Meetings Need A True Leader

The sad fact is that most people think that meetings are a waste of their time – and because of how most meetings are run, they’re probably right. The majority of people report that their meetings tend to be boring and unproductive. One study found that nearly 70% of employees say that meetings don’t help them get any work done. That’s not a good...

Say Goodbye to Low-Energy Presentations

Say Goodbye to Low-Energy Presentations

For some presenters, one of the most challenging things to do is deliver a presentation with energy and passion. Who are these low-energy presenters? Some are introverts. Some are just naturally quiet individuals. Some may even be people who fear public speaking. When we encounter such individuals as clients, our challenge is to help them deliver...

Fort Bend Lifestyle and Homes Feature: Terri Ammerman

Fort Bend Lifestyle and Homes sat down to talk with Terri about her work as CEO of The Ammerman Experience. The piece covered a few of the lessons that Terri's learned along the way - from how to find business mentors, to finding joy in being a grandparent. Read the whole story here: Sugar Land CEO Has Dual Personalities