When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.


As a leading communication skills development firm, The Ammerman Experience pioneered a wide range of interactive workshops and training sessions designed to show people how to face the media, manage crisis situations, speak at public meetings, and deliver effective sales, analyst, and other business related presentations. Through our quarterly newsletter, the Advisor, we share some of our expertise in these areas.

Never Answer the Question, “What if?”

Janet Reno, America’s first woman attorney general (1993-2001), was one tough lawyer. Among the challenges she faced during her time at the Justice Department were the siege of the Branch Davidian compound in Waco, Texas, and the fight over the custody and immigration status of a young Cuban boy, Elian Gonzalez. Reno was also tough on reporters who asked hypothetical questions. For example, consider these two questions and her responses: Reporter: “The Treasury Department’s report on the Waco tragedy reports that federal agents, its own agents, violated standing orders, and then lied about their conduct. When the Justice Department report…

3 Ways to Tell if You Need Executive Presentations Training

It’s that time again – the annual company conference. You’re responsible for providing a detailed presentation, highlighting your company’s accomplishments over the past year and the goals ahead. This, of course, has to be done in front of everyone, which might bring about some sleepless nights for you. You’re not alone. Plenty of executives have had to conquer their fear of public speaking. It’s not just that, though. Making sure your presentation is interesting enough to keep the audience’s focus is also a priority. The question for you now is – do I need help? The answer, of course, might…

Media Training for Agricultural Companies

Although agricultural companies sometimes prefer to stay away from the media spotlight and focus on the ins and outs of business, the truth is this: to adapt in today’s world, agricultural companies need to connect to the media. Part of this involves getting in touch with the social media strategies that every major company utilizes, but to really stay relevant, a connection to live media can be a huge boost to business. And, of course, knowing how to communicate well with the media can play a big role in the unfortunate event of a crisis. Here are just a few…

3 Benefits of Executive Presentations Training

Becoming a confident and effective presenter includes a lot more than just feeling comfortable in front of people, or knowing how to make eye contact with your audience (tip: stop reading off your own slides). You need to be able to read your audience (coworkers, employees, executive peers, clients, etc.) and deliver your information clearly and succinctly in a way that your audience can relate to. Below we’ll briefly touch on some ways to improve the effectiveness of your communication, and consequently increase your chances of business success. Presentations Training Can Help You to Make a Good First Impression When…

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Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

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