Articles

The Terri Ammerman Group pairs decades of communications and media experience with relevant, current perspective. We understand the ever-changing needs and scenarios faced by companies, executives, and media professionals. Part of our training involves examining communications scenarios in real-time, so participants can clearly see what to avoid when speaking and what to say when delivering a clear, convincing message. Our team regularly offers perspective and insights on current situations through the articles posted here.

3 Benefits of Communications Training for Managers

3 Benefits of Communications Training for Managers

It doesn’t matter what business you’re in: successful managers are the ones who communicate well. Most of your time is spent communicating with owners, employees, clients/customers, etc. However, in the world of business, communication is a whole lot more than just a person’s ability to talk to his or her employees. Communication is everything —...

Effective Meetings Need A True Leader

Effective Meetings Need A True Leader

The sad fact is that most people think that meetings are a waste of their time – and because of how most meetings are run, they’re probably right. The majority of people report that their meetings tend to be boring and unproductive. One study found that nearly 70% of employees say that meetings don’t help them get any work done. That’s not a good...

Say Goodbye to Low-Energy Presentations

Say Goodbye to Low-Energy Presentations

For some presenters, one of the most challenging things to do is deliver a presentation with energy and passion. Who are these low-energy presenters? Some are introverts. Some are just naturally quiet individuals. Some may even be people who fear public speaking. When we encounter such individuals as clients, our challenge is to help them deliver...

Fort Bend Lifestyle and Homes Feature: Terri Ammerman

Fort Bend Lifestyle and Homes sat down to talk with Terri about her work as CEO of The Ammerman Experience. The piece covered a few of the lessons that Terri's learned along the way - from how to find business mentors, to finding joy in being a grandparent. Read the whole story here: Sugar Land CEO Has Dual Personalities

Never Answer the Question, “What if?”

Never Answer the Question, “What if?”

Janet Reno, America’s first woman attorney general (1993-2001), was one tough lawyer. Among the challenges she faced during her time at the Justice Department were the siege of the Branch Davidian compound in Waco, Texas, and the fight over the custody and immigration status of a young Cuban boy, Elian Gonzalez. Reno was also tough on reporters...

3 Ways to Tell if You Need Executive Presentations Training

3 Ways to Tell if You Need Executive Presentations Training

It’s that time again – the annual company conference. You’re responsible for providing a detailed presentation, highlighting your company’s accomplishments over the past year and the goals ahead. This, of course, has to be done in front of everyone, which might bring about some sleepless nights for you. You’re not alone. Plenty of executives have...

Media Training for Agricultural Companies

Media Training for Agricultural Companies

Although agricultural companies sometimes prefer to stay away from the media spotlight and focus on the ins and outs of business, the truth is this: to adapt in today’s world, agricultural companies need to connect to the media. Part of this involves getting in touch with the social media strategies that every major company utilizes, but to...

3 Benefits of Executive Presentations Training

3 Benefits of Executive Presentations Training

Becoming a confident and effective presenter includes a lot more than just feeling comfortable in front of people, or knowing how to make eye contact with your audience (tip: stop reading off your own slides). You need to be able to read your audience (coworkers, employees, executive peers, clients, etc.) and deliver your information clearly and...

3 Reasons You Need Professional Media Training in Dallas

3 Reasons You Need Professional Media Training in Dallas

The Ammerman Experience has been offering media training in Dallas and beyond for decades – so, suffice to say, we’ve seen our share of both positive and negative media interactions. Along the way, we’ve made media experts out of complete newcomers, and helped executives with solid media skill foundations hone their skills as spokespeople when it...

Taking a Presentation from Boring to Soaring (Part Three)

In two previous issues of this newsletter, we discussed a number of techniques that can improve the content of your presentations: Stories: narratives that describe events which unfold over time Anecdotes: short accounts of real or fictional incidents or characters Examples: something that’s typical of its group or something worthy of imitation...