When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.


As a leading communication skills development firm, The Ammerman Experience pioneered a wide range of interactive workshops and training sessions designed to show people how to face the media, manage crisis situations, speak at public meetings, and deliver effective sales, analyst, and other business related presentations. Through our quarterly newsletter, the Advisor, we share some of our expertise in these areas.

Why They Called Us Before They Hit Send

One of the easiest things in the world to do is lash out at people when you feel as though you’ve been wronged. One of the hardest things to do is to keep your cool under pressure. At the Ammerman Experience, we understand both scenarios all too well. While it might be tempting to discredit someone’s reputation in a media statement or a press release, the chances are high that it will come back to bite you in the end. If you don’t choose your language carefully, and instead choose to communicate defensively in the heat of the moment, you’ll…

How to Deal with Nervousness Before Public Speaking

Public speaking is usually near the top of people’s list of fears. The reality is that most people would rather be sick in bed with the flu than be in front of a group of people presenting. It’s very much out of their comfort zones. But why is dealing with nervousness such an issue? People are mostly afraid of looking foolish – they don’t want to give the impression that they don’t know what they’re talking about. That fear can lead to nervousness, which triggers a physical response. You may have felt it before: you’ve been anxious for the whole…

How to Present at a Teleconference

It’s a given that the ability to deliver an effective presentation is a critical skill in business. But today, some presentations may have to be delivered via teleconference or videoconference. Cost is one reason. When your audience is in different locations, travel costs may make face-to-face meetings prohibitive. Time constraints of busy professionals are another reason. What’s more, a wide variety of both free and fee-based technology tools out there are making distance presenting easier and more common. Teleconferences, videoconferences and webinars are effective ways to reach audiences. However, there are some trade-offs from conventional presenting you need to be…

How United Should Have Handled Its Apology

Chances are that you’ve heard about Dr. Dao, the man who was violently removed from a United Airlines plane last week after refusing to give up his seat. The resulting video ignited a media storm of backlash, and understandably so – it’s disturbing and hard to watch. In the aftermath of United Airline’s crisis, there is a lot of blame to go around. Certainly, the policies dealing with overbooking at United (and many other airlines, for that matter) were questionable. Just as certain is that all involved in the incident itself should have used a good bit more common sense…

Tradeshow Training for Technical Staff

Setting up a booth at a trade show, is, by its nature, very expensive. Even the most basic display at a high-traffic tradeshow will incur costs in the tens of thousands. And, if your company opts for a truly impressive booth (one with two-story digital displays the size of many full-family apartments), the costs will be much higher – sometimes in the millions of dollars. Of course, the high price of entry doesn’t discourage many of our clients from participating in trade shows nationally – and even globally. That’s because trade shows can be very effective as networking and branding…

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Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

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