When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.


As a leading communication skills development firm, The Ammerman Experience pioneered a wide range of interactive workshops and training sessions designed to show people how to face the media, manage crisis situations, speak at public meetings, and deliver effective sales, analyst, and other business related presentations. Through our quarterly newsletter, the Advisor, we share some of our expertise in these areas.

New Zealand PM Describes How Her Social Distancing Orders Have Impacted Her Own Life

As New Zealand begins to open part of its economy, Prime Minister Jacinda Ardern is not relaxing her social distancing orders for the public or herself. In describing her own experience during a remote interview, Ardern displays her good nature, sending a message that is relatable and comforting. It also gives her credibility when she emphasizes another message with authority and determination that social distancing must remain in place for now. Like all good communicators, Ardern understands the importance of visual and vocal variety in delivering messages. She effectively uses her facial expressions and voice to come across as authentic.…

Isolated Astronaut in Space Has Advice on Social Distancing

There is nothing like a great analogy, example, or personal story to help communicators launch their messages during a presentation or interview. During an interview from the International Space Station with Stephen Colbert, astronaut Jessica Meir offered guidance to everyone coping with pandemic social distancing by comparing it to her own isolation in orbit. Meir described her seven months of isolation in space, the ultimate in social distancing, and used her experience to offer some timely advice on dealing with the Coronavirus. Meir managed to be warm, engaging, and genuine as she delivered her message while floating in zero gravity.…

Dr. Anthony Fauci Proves Even Skilled Communicators Can Fall Into the Hypothetical Question Trap!

As a public health expert and a highly skilled communicator, Dr. Anthony Fauci is viewed as one of the most trusted figures in the fight against COVID-19. But even talented and experienced communicators like Fauci can talk themselves into trouble by answering hypothetical questions that call for speculation. He stumbled into that trap when asked during a CNN interview if lives would have been saved by starting social distancing and other measures earlier. In this clip, Fauci seems to recognize the trap but goes ahead and answers the question, a decision he ultimately regretted. Fauci’s answer led to a firestorm…

Prince Charles Gives the Royal Treatment to Compassionate and Clear Messaging in the Coronavirus Era

Can a British royal appeal to common men and women when reading from a prepared statement about COVID-19? Prince Charles answered that question with a resounding “yes” in a video message that is resonating well beyond the United Kingdom. Speaking from the perspective of someone who fell ill to the coronavirus, Prince Charles rose to the occasion with a conversational and empathetic prepared statement. It is one of the most effective examples we have seen of someone speaking from the heart while reading a message: One of the challenges many public speakers face is developing the ability to sound conversational…

New York Governor Hits the Mark with Clear Coronavirus Messaging

Seldom has a crisis affected so many Americans as the Coronavirus pandemic. The crisis has left countless government officials at all levels scrambling to confront Covid 19 and to develop accurate, concise messages they can deliver to the public. With New York suffering the most cases and deaths of any state by far, Governor Andrew Cuomo has been holding daily news conferences to update his constituents, and all Americans, on the deadly advance of the virus. Using all the communication tools available to him, including PowerPoint, Cuomo has powerfully communicated clear, concise, and compassionate messaging on why New York should…

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