When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.


As a leading communication skills development firm, The Ammerman Experience pioneered a wide range of interactive workshops and training sessions designed to show people how to face the media, manage crisis situations, speak at public meetings, and deliver effective sales, analyst, and other business related presentations. Through our quarterly newsletter, the Advisor, we share some of our expertise in these areas.

The Parable of the Executive Presentation

“I’m at a loss,” Hank said quietly to a room full of board members. His hands trembled a bit as he spoke, and he gazed out the window as if to avoid eye contact. “This is important. And I’m worried it’s going to be a disaster.” It was the beginning of a new year, and The Important Company was in a pretty tough spot.   It wasn’t that The Important Company’s products were suddenly out of demand. No, the products were still selling well. The company was still a leader in an important space; in fact, they’d brought in over…

What to Do When It’s Earnings Season and the News Is Bad

What to Do When It’s Earnings Season and the News Is Bad February is earnings season for the fourth quarter and full year of 2017. It’s when most publicly traded companies report their financial performance to shareholders and to the analysts who advise them. For many companies, Q4 and full-year 2017 earnings numbers are likely to be favorable. In recent months, economic growth has been picking up and the anticipated new tax cuts are now a reality. Business is good! But that’s not always the case. At some point, every company may have to deliver bad news. It’s not easy,…

How to Recover When You’ve Blown It

Nobody wants to blow it. It’s an often-preached statistic: out of all the terrors and trepidations that intimidate the human psyche, the fear of public speaking is the most common. There’s a reason for that. Public speaking situations are uniquely laden with great potential. On the one hand, public speaking offers the potential to inspire, encourage, and excite an audience. On the other hand, public speaking offers the potential to completely screw up with a lot of people watching. More people than would care to admit are terrified of the latter possibility. There’s good news, though. First, as we’ve encouraged…

Three Things Your New CEO Needs to Know

A new CEO means a whirlwind of change for any company. From top to bottom, internally and externally, the shifts are sweeping. Internally, a new CEO brings new policies, updated initiatives, and cultural shifts. And, both internally and externally, a new CEO means a change in communications. That’s especially true in the age of social media and the 24/7 news cycle – and it’s a big deal. Today, more than ever, CEOs are the public faces of their companies. The CEO is the individual that people turn to for insight into a company when times are good. And, of course,…

How to Succeed When Your Conversations Move from the Water Cooler to the Boardroom

We say it often: the principles of communication, once learned, work for anyone – in any situation and at any time. It makes sense, it sounds good, and, best of all, it’s true. But in spite of those things, it can be difficult to put that truth into practice, especially when the communication contexts you find yourself in change drastically. When you’ve been promoted from a department-facing position to a board-facing position, things are undeniably different. The ease you feel during a casual conversation around the water cooler can quickly turn to intense pressure when you’re presenting to a room…

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Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

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