When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.


As a leading communication skills development firm, The Ammerman Experience pioneered a wide range of interactive workshops and training sessions designed to show people how to face the media, manage crisis situations, speak at public meetings, and deliver effective sales, analyst, and other business related presentations. Through our quarterly newsletter, the Advisor, we share some of our expertise in these areas.

Storytelling: The Secret Weapon in Your Next Quarterly Earnings Conference Call

For most publicly traded companies, the quarterly earnings conference call is an investor relations staple – an important communications tool to reach analysts and investors. Estimates are that 98 or 99 percent of companies today hold earnings calls. For good reason. For one thing, these calls help analysts develop more accurate earnings expectations. Over the years, we’ve listened to and critiqued many such calls. One of our frequent assignments is to critique a client’s most recent conference call along with the calls of two of its competitors. We then prepare a detailed report analyzing and offering suggestions for improving several…

Why Media Training for Executives is a Good Call

“That’s not what I meant!” “That’s not what I said!” “That’s not what I meant to say!” In the media, it never matters what you meant to say. All that matters is what you say, especially if you’re being recorded saying it. As an executive, the things you say could hurt your company and cost it thousands – if not millions – of dollars. That’s why media training for executives is not only a good idea – it’s a must for any CEO who talks with the media. Think about it this way – you’ve spent many years studying, learning,…

Why You Shouldn’t Talk About the Competition

They say that comparison is the thief of joy. There’s certainly truth to that. When it comes to communication with the media, forcing a comparison is also an easy way for reporters to grab a juicy headline. You’ve probably seen it before; an executive is discussing their company and position when a reporter urges them to make a comparison. It can seem innocent enough. Sometimes, they’re looking for a benefit statement: “What makes you better than Company XYZ?” Sometimes, though, they’re looking for something more interesting. “XYZ Company is known for innovation and got to market way before you. Why…

Is it OK to Use Emojis in a Business Presentation?

A few years ago, putting emojis – smiley faces, frowny faces, etc. – in a business presentation would have probably led to a stern talking to by your CEO. Today, depending on your audience, using emojis in business presentations isn’t frowny-faced upon quite as much. This is not to say that it’s something you should do in a presentation often. In fact, using emojis at all depends entirely on your audience and your subject matter. If you’re speaking in front of a room of business professionals about the benefits of social media, it would probably be acceptable on occasion. However,…

6 Reasons Why Your Company Needs CEO Media Training

Great leaders the world over are smart – that’s part of the reason why they represent companies as CEOs in the first place. However, when it comes to some things, being smart and being too-smart-for-your-own-good can seriously cause problems, especially if you haven’t had proper media training. You can know everything about your company – the ins and the outs, the good and the bad – and all of that is great. The flip side of that, though, is that it can be dangerous. Journalists, especially seasoned pros who’ve interviewed scores of powerful people, know ahead of time what they’re…

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Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

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