When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.

Case Study

Our interactive sessions help people to become confident and proficient when facing the media - whether in crisis or non-crisis situations. We work with a wide range of individuals - from executives and others who have primary responsibility as media spokespersons to those who may have to interact briefly with reporters until a designated spokesperson is available.

Crisis / Media Communications Training For Educators

One of Our Partnerships

Shortly after the tragedy at Columbine High School in Colorado, our firm recognized that principals and other school administrators must be prepared to face the media in a crisis. In the past, school districts typically relied solely on the public information officer to interact with the news media. But in today’s world, reporters prefer to hear from the person with the most knowledge of the issue at hand – the “content expert.”

So, we developed a way to provide educators with affordable media and crisis communications training. As a Texas-based company, we started that training in our home state through a partnership with the Texas School Public Relations Association, a professional organization of communications professionals. For more than ten years, we have trained thousands of superintendents, principals, coaches and board members throughout Texas to succeed with the news media. Our innovative large-group workshop provides valuable training to those who may need to speak to the public through the news media. Today, we are a leading provider of media and crisis communications training to the education community in the country.

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Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

Need a Speaker?

We share our expertise by speaking at various meetings or functions.

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12335 Kingsride Lane
Houston, TX 77024

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