When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.

Case Study

Our interactive sessions help people to become confident and proficient when facing the media - whether in crisis or non-crisis situations. We work with a wide range of individuals - from executives and others who have primary responsibility as media spokespersons to those who may have to interact briefly with reporters until a designated spokesperson is available.

Conference Call Workshop

One of Our Assignments

A company that owns and manages shopping centers and industrial properties wanted to improve its performance in quarterly earnings conference calls. Typically, the CEO along with the CFO and two other VPs participate in those calls.

Our assignment began with a top-to-bottom assessment of the company’s most recent call – focusing on both content and delivery. Then, during a workshop, we provided a general critique of the effectiveness of the messaging. We also provided each executive with specific feedback on his performance (prepared remarks and Q&A) during the call. We did this privately during one-hour sessions with each individual. Finally, using information for an upcoming conference call, we simulated a call – including prepared remarks and Q&A, followed by a critique. Follow-up included listening to the actual call that took place some weeks later, and providing the company’s investor relations professional with an assessment of that call.

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Our newsletter, the Advisor, is full of information on how to face the media, manage crisis situations, speak at public meetings, and deliver effective presentations.

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We share our expertise by speaking at various meetings or functions.

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Houston, TX 77024

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