One of Our Ongoing Assignments For some of our clients, dealing with the news media is not a regular experience, so they have few opportunities to practice the skills they learned in our media workshop. Yet, they must be ready to take advantage of opportunities to...
One of Our Assignments With some 8,000 mutual funds competing for attention, how does a firm get investors to notice and select their family of funds? One way is to get some of its best portfolio managers to talk about those funds on TV. That’s just what one...
