When the Message Matters
The Ammerman Experience is a communications skills development firm that does one thing and one thing only: we show people how to effectively and confidently reach and influence others through the spoken word.

Case Study

Our interactive sessions help people to become confident and proficient when facing the media - whether in crisis or non-crisis situations. We work with a wide range of individuals - from executives and others who have primary responsibility as media spokespersons to those who may have to interact briefly with reporters until a designated spokesperson is available.

Crisis Spokesperson Training

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One of Our Assignments

One of the world’s leading global electronics companies headquartered in Japan wanted some of its managers trained to communicate with the news media in a crisis. These managers would be given assignments in the U.S., and the company recognized that some of the customary practices in Japan (e.g., business men crying publicly after a crisis to show remorse) were not appropriate in America. It did not want those practices used.

Our team traveled to Tokyo to train these managers. The training was delivered in English with Japanese translation. In addition to introducing the participants to how interviews, press briefings and news conferences are typically conducted in the United States, we provided coaching on some of the differences in communication styles between western and eastern cultures – such things as eye contact, energy, and formal vs. informal expression. During the session, we incorporated examples from recent crises that several Japanese companies had experienced, and showed videos of company spokespersons communicating during a crisis.

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4800 Sugar Grove Blvd.
Suite 400
Stafford, Texas 77477

1-800-866-2026
281-240-2026
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