Some years ago (actually several decades ago), this writer was meeting with some communications professionals at a well known, high-tech firm in Dallas. The firm had a full-time position that focused solely on media research. A woman who held that position spent her time monitoring what was being said about the company in the news media.
Most likely, at some point in your career you’ve been or will be a co-presenter – one member of a group speaking or presenting at a company meeting, a public meeting or a news conference. Co-presenters face some different challenges than do those who go solo.
NBC sportscaster Al Michaels once said this about New England Patriots head coach Bill Belichick: “He’s not exactly the most media friendly guy in the world.” Talk about understatement! Belichick is well known for his uninspiring (translation: boring) media interviews and for mumbling his way through pre-game and post-game press conferences.
Picture this cartoon which appeared in the Harvard Business Review: The scene is a company’s annual shareholders meeting. Two executives are seated at a table at the front of an auditorium. A line of shareholders is forming at the microphone for the Q&A portion of the meeting. One executive turns to the other and says, “This is the part of capitalism I hate.”
This past September, The New York Times said it would no longer permit the increasingly common journalistic practice called “quote approval.” The practice gives news sources greater control over what quotes from interviews can be used in an article.