Don’t Know? Don’t Bluff. Bridge to Key Message!

Don’t Know? Don’t Bluff. Bridge to Key Message!

It’s virtually impossible to overemphasize the value of the bridging concept, a technique that empowers you to deal with any question while communicating a key message. Here’s how it works: you get a question that you can’t answer; you briefly address or acknowledge...
When Emotions Run High, Slow Down

When Emotions Run High, Slow Down

Is it a good idea to lose your composure during a speech or media encounter? In most cases, absolutely not because getting angry or crying distracts the audience and muddles key messages. But from time to time, we see men and women fight their emotions in front of...
Flipping the Taylor Swift Script

Flipping the Taylor Swift Script

In what appears to be the never-ending saga of Taylor Swift and her cultural influence, some reporters try to fan the flames of controversy. That’s what happened during a cable news interview when two anchor/reporters questioned Tennessee Republican Senator Marsha...
Using Swift Facts to Support Taylor

Using Swift Facts to Support Taylor

The biggest pop star in the world is seen week after week attending her boyfriend’s NFL football games. Her presence helps drive up game ratings and creates a social media storm, with fans and detractors going after each other. Yes, we’re talking Taylor Swift and...