To Read or Not to Read: That is the Question

To Read or Not to Read: That is the Question

During our Terri Ammerman Group crisis spokesperson seminars, we are often asked if it’s okay to read a statement during a news briefing. Our answer is “yes.” But our response includes conditions that must be met or reading a statement will look and sound amateurish....
Repeat After Me: The Mic is Always Hot. Always.

Repeat After Me: The Mic is Always Hot. Always.

It’s not often that a public figure reinforces what The Terri Ammerman Group teaches in our communication training seminars. In this case, Michigan Governor Gretchen Whitmer demonstrated her awareness that a microphone should always be considered hot before, during...
How to Get Virtual Training that Speaks to Your Needs

How to Get Virtual Training that Speaks to Your Needs

Several months ago, virtual meetings appeared to be an effective, temporary solution to move company agendas forward when face-to-face meetings were not possible. We now know two key things about virtual meetings as the pandemic carries on: they are anything but...
A Top Communicator Down Under

A Top Communicator Down Under

When preparing for a news briefing or presentation, great communicators choose their words with care. It is a crucial step toward effective messaging. But the visual and vocal ways they deliver those words is even more important as they seek to reach and influence...
Keep Your Personal Opinions to Yourself, Unless….

Keep Your Personal Opinions to Yourself, Unless….

When you are speaking with the media or delivering a presentation, your job is to represent your company or organization, not yourself. Your personal opinions usually are not relevant and can get in the way of your key messages. But there are exceptions. In an...