by Chris Henson | Dec 8, 2020
It is every communicator’s desire to deliver a memorable statement that dominates water cooler chat the next day. With passion and authority, Premier Brian Pallister of Manitoba, Canada accomplished that by pushing COVID-19 restrictions during the holidays. His blunt,...
by Chris Henson | Nov 16, 2020
As Covid 19 cases, hospitalizations, and deaths rise, some voices in the medical and political worlds are calling for a national lockdown. But the man considered America’s top expert in infectious diseases is not one of them. In an interview on ABC, Dr. Anthony Fauci...
by Chris Henson | Oct 20, 2020
When you prepare for a presentation, media interview, or crisis news briefing, you should try to anticipate things that could go wrong. But there’s no way to anticipate that a frisky critter might make an unwanted guest appearance. What can we say? Stuff happens, as...
by Chris Henson | Sep 16, 2020
During our Terri Ammerman Group crisis spokesperson seminars, we are often asked if it’s okay to read a statement during a news briefing. Our answer is “yes.” But our response includes conditions that must be met or reading a statement will look and sound amateurish....
by Chris Henson | Aug 24, 2020
It’s not often that a public figure reinforces what The Terri Ammerman Group teaches in our communication training seminars. In this case, Michigan Governor Gretchen Whitmer demonstrated her awareness that a microphone should always be considered hot before, during...
