He’s Not the Grinch, but He Admits to Stealing Christmas!

He’s Not the Grinch, but He Admits to Stealing Christmas!

It is every communicator’s desire to deliver a memorable statement that dominates water cooler chat the next day. With passion and authority, Premier Brian Pallister of Manitoba, Canada accomplished that by pushing COVID-19 restrictions during the holidays. His blunt,...
A Critter Creates a Crisis for a White House Correspondent

A Critter Creates a Crisis for a White House Correspondent

When you prepare for a presentation, media interview, or crisis news briefing, you should try to anticipate things that could go wrong. But there’s no way to anticipate that a frisky critter might make an unwanted guest appearance. What can we say? Stuff happens, as...
To Read or Not to Read: That is the Question

To Read or Not to Read: That is the Question

During our Terri Ammerman Group crisis spokesperson seminars, we are often asked if it’s okay to read a statement during a news briefing. Our answer is “yes.” But our response includes conditions that must be met or reading a statement will look and sound amateurish....
Repeat After Me: The Mic is Always Hot. Always.

Repeat After Me: The Mic is Always Hot. Always.

It’s not often that a public figure reinforces what The Terri Ammerman Group teaches in our communication training seminars. In this case, Michigan Governor Gretchen Whitmer demonstrated her awareness that a microphone should always be considered hot before, during...