A Game Plan in the Face of Tragedy

A Game Plan in the Face of Tragedy

In our media training workshops, we stress the importance of taking control of an interview from the beginning. This is done by thanking the interviewer for the invitation to speak, expressing empathy when appropriate and immediately launching into clear, concise...
Determination and Energy Makes for Effective Messaging

Determination and Energy Makes for Effective Messaging

The partial collapse of the Francis Scott Key Bridge is a human and economic disaster. The ramming of the bridge by a container ship has led to multiple fatalities and the temporary closing of the Port of Baltimore. As families mourn the loss of loved ones and the...
A Preemptive Strike Against the Media

A Preemptive Strike Against the Media

Here’s the scenario: a public figure learns a major newspaper is preparing an unflattering story about her, so she publicly threatens to sue the paper for defamation if it publishes the article. The threat made by LSU women’s basketball coach Kim Mulkey went viral on...
That’s My Answer and I’m Sticking to It!

That’s My Answer and I’m Sticking to It!

So, you have agreed to a media interview and are preparing for it by coming up with answers to anticipated questions. You realize that at least one of your answers won’t satisfy a persistent reporter, but you have decided it’s in your best interest to give it anyway....
Offering Negative Stuff About Yourself Not a Good Idea

Offering Negative Stuff About Yourself Not a Good Idea

It’s one thing to answer questions that might be embarrassing. It’s quite another to volunteer eyebrow-raising stuff about your life that no one has asked about, especially when it’s not relevant to matters you have agreed to discuss. Independent presidential...