Not All Actors Need a Script to Deliver a Powerful Message

Not All Actors Need a Script to Deliver a Powerful Message

Academy Award winner Sean Penn is admired in some circles and loathed in others. We’re not here to pass judgment on his politics. However, we were very impressed with his ability to deliver a crucial message after being asked a question he wasn’t prepared to answer....
Lower the Heat When Emotions Run High

Lower the Heat When Emotions Run High

It’s that time of year when parents and children are preparing for the return to the classroom, many for the first time in more than a year. In the process, school districts all over America are deciding whether to require the wearing of masks. It can be an emotional...
A Communications Disaster Can Make Any Crisis Even Worse

A Communications Disaster Can Make Any Crisis Even Worse

When we first started working with clients decades ago, it was common for a company to ignore the media in the initial stages of a crisis. And when the company finally responded to the media, the results were often unsatisfactory and did more damage to the firm’s...

A Bridge is Essential Infrastructure for Great Communicators

Outstanding communicators have one thing in common: they know how to deliver their messages in the face of tough or unexpected questions. They understand how to bridge from a question they can’t or don’t want to answer to a key message without hesitation. We teach...
Compassion Comes First in a Crisis

Compassion Comes First in a Crisis

For decades we have preached the need to project sincere compassion first and foremost in the initial stages of a crisis. We use videos to illustrate our belief that a spokesperson who displays empathy serves a company well as a disaster unfolds. We have many examples...