by Chris Henson | Sep 9, 2021
Academy Award winner Sean Penn is admired in some circles and loathed in others. We’re not here to pass judgment on his politics. However, we were very impressed with his ability to deliver a crucial message after being asked a question he wasn’t prepared to answer....
by Chris Henson | Aug 12, 2021
It’s that time of year when parents and children are preparing for the return to the classroom, many for the first time in more than a year. In the process, school districts all over America are deciding whether to require the wearing of masks. It can be an emotional...
by Chris Henson | Aug 4, 2021
When we first started working with clients decades ago, it was common for a company to ignore the media in the initial stages of a crisis. And when the company finally responded to the media, the results were often unsatisfactory and did more damage to the firm’s...
by Chris Henson | Jul 28, 2021
Outstanding communicators have one thing in common: they know how to deliver their messages in the face of tough or unexpected questions. They understand how to bridge from a question they can’t or don’t want to answer to a key message without hesitation. We teach...
by Chris Henson | Jul 16, 2021
For decades we have preached the need to project sincere compassion first and foremost in the initial stages of a crisis. We use videos to illustrate our belief that a spokesperson who displays empathy serves a company well as a disaster unfolds. We have many examples...
