The Ammerman Experience conducts media training throughout the world. One of our international clients is a $40 billion technology company with employees of more than 140 nationalities working in approximately 85 countries. We frequently travel to South America – Brazil, Venezuela, Ecuador – for this client.

Ensuring that its field supervisors can quickly and properly respond when reporters call or show up after an accident is a top priority for one of our long-time clients. The company, one of the nation’s largest natural gas gatherers and processors, operates some 60,000 miles of pipeline and more than 50 plants throughout approximately 15 states.

When Lesley Stahl was spotted in a small Virginia town, one of our clients figured it was only a matter of time before Sixty Minutes would call about an issue involving his company. He was right. Stahl was there gathering information.

For some of our clients, dealing with the news media is not a regular experience, so they have few opportunities to practice the skills they learned in our media workshop. Yet, they must be ready to take advantage of opportunities to speak to reporters both in “good news” and “bad news” situations.

With some 8,000 mutual funds competing for attention, how does a firm get investors to notice and select their family of funds? One way is to get some of its best portfolio managers to talk about those funds on TV. That’s just what one leading investment company that manages approximately $117 billion in assets did.