The world of media communication can be intimidating, and not just because speaking to crowds of reporters can be discomforting. For those with limited experience in the industry, there can also be uncertainty when it comes to the various formats of media communications. In this article, we’d like to take the time to remove some of the obscurity from two of those formats: media statements and crisis statements.
Social media are now mainstream in business, and business leaders must understand how these new tools of open, transparent, non-hierarchical, interactive and real-time communication work. Failing to do so makes organizations more susceptible to a viral crisis.
Many companies “clam up” when a crisis hits or when the news is bad. But layoffs, or other difficult situations, require more communication, not less.
In terms of public perception, your CEO often is your company. That means that it’s incredibly important for her to communicate well. Here are six things that you can do to help make sure that she can.
It’s necessary to be courageous and realistic in confronting an issue if it happens at your organization. Active shooter crises are devastating and unpredictable events. We can’t predict them – but we need to be prepared for them. While the violent crime rate is dropping nationally, the incidence of mass shooting events has sharply increased in recent years, according to a new study.